Best SEO, SEM & Webanalytics Tutorials Guide

Ways To Increase Your Web Traffic | Syed Alaudeen | Webanalytics Consultant Chennai

2012-02-08T14:08:00.001+08:00

) Invest in good advertising with search engines Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters. If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

It's important that your website get's submitted to all the major search engines. Submitting your site will get you listed in Google,Bing and more than 500 other search engines. Submitting your website to the search engines is the fastest way to start getting visitors.

SEO friendly url tips | Seo Service chennai

2011-11-29T01:55:00.001+08:00

Everyone believes that to make your website as per the norms of search engine optimization (SEO) one should make proper use of keywords within a website. Those are familiar with the concept, perform extensive keyword research and use then in their Meta tags. However, what one generally does not consider is that a keyword-rich domain name can also help you make your website successful.

When one talks about the SEO Friendly URL Structure it basically involves including keyword in your URL that can reflect the content of that page. Search engine follow complex algorithms to list their pages and your success in the algorithms depend upon the level of relevance between the URL text and the content on the corresponding webpage. So when one uses SEO friendly URL’s, it increases their chances to secure top rankings as well as proper indexing of their pages.

The concept is also important because it is very easy for someone to match up to your SEO optimized content but what they cannot match with in any scenario is the domain name of your website. Also, when a domain name contains the keyword it looks more reliable to the search engines along with those who are visiting the page. One can remember keyword domain names very easily that makes them user friendly.

You must keep in mind a few things when you are building the URL to make it SEO friendly.

It should be short: You must take care of the length of the URL. People an easily remember the shorter ones are more comfortable to use them. They can even pass them over, if short, that in a way markets your website.

Static helps you stay longer: Moving to static URL structure can help you perform better because most of the search engines prefer them over the dynamic ones. The visitors also find it hard to remember the dynamic ones.

Avoid numbers: It is better not to include numbers in your URL. You can either use some words that describe your website and impart some knowledge about the content.

Mind the case: One thing you must keep in mind is that a URL is case sensitive. So, you must very wisely select the case of your URL. Using capital letters in your URL makes them less preferable. A mix of both the cases should also be avoided.

Prefer Hyphens: When you are confused between Dashes vs. Underscores you can use either of them. They are set preferences by Google about the use of two. However, it is advisable that you use dashes and hyphenate your words instead because search engines especially Google consider each hyphenated word as an individual word.

Follow a single convention: It is always better to follow one set pattern throughout. If you are following a certain convention for your website then do not think of making a few sections different.

Flat Structure vs. Category Structure: Whenever you have to select between to the two, you must keep the number of folders to the minimum possible. Flat structure makes your different pages accessible directly. The category structure includes dividing content into a number of folders but then it unnecessarily creates confusion.

Use fee-based tools: If you are still unsure about your URL you can use some services available online in lieu of a fee that help you analyze your URL.

How to optimize Image optimization for different Search engine | seo services chennai

2011-11-29T01:39:00.003+08:00

Image Optimization is becoming more & more important part in SEO for websites. The ALT attribute is a complicated step that is often ignored. This can be a lost opportunity for better rankings.

In Google webmaster guidelines, webmaster advise the use of alternative text for the images on your web site. in W3C validation is also says that keep alt tag in images otherwise shows error.

If you have put keyword in alt tag that is the good sense for SEO Point of view for better ranking because of search engine spiders can not read image but they can read easily alternate text.

When you are optimizing your images for the search engines you will have to first change the names of these files and give some meaningful keywords or phrase to your images. The file names should help the search engines what is contained in the image. However, make sure that the image names are short while keeping it as descriptive as possible. The best approach here is to use keywords for your file names.

You should always remember not to overload things when you are trying to increase more your keyword strength by including keywords in the file names and in the alt tags .

For E Commerce stores, I would suggest to use the product name as the alt attribute of the product image. That will help SERP for the product name phrases.

Keyword Effectiveness Index | seo service provider chennai

2011-11-29T01:36:00.000+08:00

Formula of KEI - KEI is the square of the popularity of the keyword and divided by its competitiveness.

Formula of KEI in mathematical terms = K²/C*1000

Where K = Keyword Monthly search

C= Competitiveness Of particular keyword (where competition equals number of websites when particular keyword searched)

Type 1 KEI condition

Where If K increases, K² will also increase and therefore KEI will increase thus satisfied Type 1 conditions.

Type 2 KEI condition

If C increase kEI decrease thus satisfied Type 2 conditions.

Type 3 KEI condition

If both K and C increase, K/C will also increase and remain same as before thus KEI increases.

In terms of Search engine optimization, What is conclusion of KEI

KEI increase ROI increase and high valuable.
KEI decrease ROI decrease and less valuable.

At the time keyword research, definition of broad Match or exact Match or Exact search:

Match type is very significant in terms of keyword research. I am explaining below each terms and meaning

Broad Match – When a visitor or user searches for a term, gives all the words of the targeted keyword.

Phrase Search – When visitor or user searches for a term, gives entire phrase of the targeted keyword.

Exact Search – When a visitor or user searches for the exact keyword with no other words. It gives the most truthful and correct data of how many searches that the intended keyword has.

Why should we dismiss broad match:

That type of keyword research, most SEO do when a searches for a term that contain all the words of the intended keyword. It gives no useful information and should be dismiss entirely when doing keyword research.

Example, If you select broad match and search any keyword like (web design India) then broad match show 2 same result

Keyword	Globally Volume Search	Locally Volume Search
Web Design India	44,0000	3,300
India Web Design	44,0000	3,300

How can it possible both keyword searches are same when both keywords are not same that is why ignore broad search.

What I choose between one in exact search or phrase search: If client has given 100 keyword and tell for select 10 or 20 then use exact match otherwise Depend upon your personally thinking and experience; you can use anyone in between both because it offers different volume for above keywords.

For Blogspot: Add sitepmap through Google webmaster account : Seo service provider chennai

2011-11-29T01:33:00.001+08:00

You can type atom.xml

rss.xml . both will work same .

Where is the option of sitemap in Google webmaster –

Go Google webmaster tool –> Login in webmaster - >Sitemap -> submit sitemap

After submit sitemap. It will take some time for Google to crawl all pages of your blogger

Adwords Tip - Advertise to right geography Location | Seo Service provider Chennai

2011-11-29T01:24:00.001+08:00

How many times have you been to a site and seen a Google ad that was completely irrelevant to where you lived or worse, clicked on an ad and found that you are not eligible for the offer or promo because of the place where you live. Quite a few advertisers create Ads and target them to globally or nationally when their real audience is much smaller.

When creating an Adwords Campaign, you can specify which geographical location the ad should be displayed. The Adwords wizard shown the image below allows you to drill down to Country-> State -> Region -> City as you can see from the image below. The wizard allows me target United States -> California->Los Angeles-Acton.

Search engine optimization Now Becomes More Return on investement Targeted | SEO CONSULTANT CHENNAI

2011-10-31T22:09:00.001+08:00

Once a company has a clear understanding of the opportunity gaps that exist within a marketplace, SEO reinvestment suddenly becomes much less of a guessing game. It also becomes much easier to project financial gains based on the more accurate search volume. The question of “how much should I invest?” suddenly becomes quite obvious based on the total revenue created by search-network PPC campaigns.

The figure below is a high-level illustration of how one might strategically integrate this data:

As can be seen above, Keywords 13, 14, and 10 represent extremely high opportunity, whereas Keyword 6 represents great long-term opportunity. In this example, link building, content, and asset management should clearly take priority around these high opportunity keywords.

Summary

While PPC data isn't perfect, it has the power to fuel SEO campaigns with the following:

A more accurate understanding of monthly search volume (especially within specific regional parameters).
Integrated ROI data for highly refined keyword research.
A strong understanding of effective ad copy that can potentially be integrated in body content, title tags, and meta descriptions.
Effective call-to-actions based on keyword type.

How to measure a Return on investement & Fore casting a data Simplicity of a Analytics Scorecard

2011-10-31T21:59:00.001+08:00

A marketing scorecard is a single spreadsheet that compares the potential or actual return on investment from all channels. Yours might look something like this:

A scorecard has 8 different components:

Channel – The various campaigns broken down by channel and source. For example, banner ads are separated by site where you purchased.
Spend – The total spent on the campaign buy
Visits – The number of people who came to your site as a result of the campaign
CPC – the cost per click, or visit, calculated as Spend/Visits
Conversions - The number of orders or leads generated
Cost-Per-Sale – Cost/Sales
Other Conversion Metrics – Your specific business model may require other data to compare ROI

Retailers – Average Order Value (AOV), Net Profit, ROI
Lead Generators – Opportunities, Lead Score

Any Additional Costs – You may want to include costs associated with running campaigns

Agency Fees – Search agency, graphic design, landing page help, etc.
Personnel Fees – The cost of employees managing the buys

Using a Marketing Scorecard

The marketing scorecard is a template that you can fill in with:

Forecast Data – For each channel and source you’re evaluating, get estimates from vendors and use past data from our own analytics to estimate the spend, visits, and conversion data. This will give you a rough estimate of whether you expect the campaign to be profitable and the relative efficiency of each investment. These estimates then serve as the goals as the campaigns launch.
Measure Campaigns – As actual data is available, you can replace your estimates with that information to see real return on investment.
Goal vs. Actual – You can use the Scorecard to track performance vs. goal, calculate the variance and use that to make changes mid-campaign or improve the accuracy of future forecasts.

The Simplicity of a Scorecard

It’s easy to get lost in the data in marketing. A marketing scorecard is a simple tool that is easily communicated throughout the organization and simple to understand. It’s the first step in democratizing data for your company.

Web Analytics Key Meterics

2011-09-21T22:31:00.000+08:00

Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.

Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.

Visit / Session - A visit is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes between each page request. A session is defined as a series of page requests from the same uniquely identified client with a time of no more than 30 minutes and no requests for pages from other domains intervening between page requests.[clarification needed] In other words, a session ends when someone goes to another site, or 30 minutes elapse between pageviews, whichever comes first. A visit ends only after a 30 minute time delay. If someone leaves a site, then returns within 30 minutes, this will count as one visit but two sessions. In practice, most systems ignore sessions and many analysts use both terms for visits. Because time between pageviews is critical to the definition of visits and sessions, a single page view does not constitute a visit or a session (it is a "bounce").

First Visit / First Session - (also known as 'Absolute Unique Visitor) A visit from a visitor who has not made any previous visits.

Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers or with two different browsers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSO's (Local Shared Object), which are less susceptible to privacy enforcement.

Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.

Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.

Singletons - The number of visits where only a single page is viewed (a 'bounce'). While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots.

Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.

% Exit - The percentage of users who exit from a page.

Visibility time - The time a single page (or a blog, Ad Banner...) is viewed.

Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view[8].

Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view unless they record a page close event, such as onUnload().

Active Time / Engagement Time - Average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers and scrolls. Unlike Session Duration and Page View Duration / Time on Page, this metric can accurately measure the length of engagement in the final page view.

Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.

Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.

Click path - the sequence of hyperlinks one or more website visitors follows on a given site.

Click - "refers to a single instance of a user following a hyperlink from one page in a site to another"[9]. Some use click analytics to analyze their web sites.

Site Overlay is a technique in which graphical statistics are shown besides each link on the web page. These statistics represent the percentage of clicks on each link.

According to comScore Web meterics report 2011 US

2011-09-20T13:35:00.001+08:00

According to comScore, a leader in measuring the digital world, which over the weekend issued its monthly analysis of U.S. web activity at the top online properties for March 2011, stated that more than 212 million Americans surfed the web, and once again Yahoo.com was their top destination, and out of that number, Yahoo had nearly 180 million unique visitors.

The top U.S. Web properties, according to comScore. (Credit: comScore Media Metrix)

Surprisingly, Google closely followed Yahoo with more than 176.8 million unique visitors. While, Microsoft, Facebook, and AOL followed the search giant with 176.4 million, 153 million, and 118 million unique visitors, respectively.

Perhaps the biggest surprise of the survey was the progression of Zynga.com, whose number of visitors ballooned in February to March. According to comScore, the FarmVille creator's site saw traffic rise 164% from over 2.7 million unique visitors in February to 7.3 million visitors in March. comScore did not say why Zynga's traffic rose so sharply.

Even though Yahoo's current situation are a bit depressing with regards to other sections in the search engine market, this along with comScore corrected results are a bit of a good news for the company.

Apart from Web traffic, comScore also examined the state of advertising in March. Once again, Google's Adwords advertising campaign reached 91% of the US visitors, followed by Yahoo Sites (84.4%), Yahoo! Network Plus (83.9%) and AOL Advertising (83.8%).

comScore Ad Network Rankings

One other interesting tidbit: Americans were seriously thinking about repairing their homes in March, and were visiting more home improvement sites, which saw traffic sharply surged by 10 percent compared to February. With spring here, it is not surprising that these sites are on the minds of many web browsers.

Face Book vs Google Competiton in US

2011-09-20T13:23:00.001+08:00

NEW YORK — Facebook Inc. surpassed Google Inc. as the most visited website in the United States this year, spotlighting the rapid ascendance of social networking over search engines and Internet portals.

Facebook received 8.9 percent of all US Web visits between January and November 2010, according to New York-based Internet tracker Experian Hitwise.

Google’s main site was second with 7.2 percent, followed by Yahoo Inc.’s Mail service, Yahoo’s Web portal, and Google’s YouTube.

Facebook has more than 500 million users and commands a valuation of more than $40 billion on exchanges for privately held companies.

Indias Most Visited Online Properties | Syed alaudeen | Webanalytics Chennai

2011-09-20T13:10:00.001+08:00

There are lots of other interesting data in the press release. For example, Hitwise analysis shows that Google, Google India and Facebook are the most visited websites in India. Together, they account for 1 in every 4 Internet visits.

During the week ending Jan. 1, 2011, Google India (www.google.co.in) was the most visited website in India, representing 11.13% of all Indian Internet visits. The second and fourth position were Google US (www.google.com) and Gmail. In addition, YouTube was the sixth most visited website in India. This makes Google the most popular group of websites in the country with approximately 25 percent of all Indian Internet visits.

According to Experian Hitwise India, Facebook is the third most visited website in India, representing 5.26 percent of all Indian Internet visits during the week ending Jan. 1, 2011. The site accounted for more than one third of all Indian visits to social networks over the same period, picking up over twice as many visits as second placed YouTube. Orkut (www.orkut.com) is the third most popular social network in India.

Web Analyst Skills

2011-09-20T11:01:00.000+08:00

1. Problem Solving

This is an absolute necessity. Regardless of whether a web analyst works in-house or at an agency, stakeholders hungry for insights will ask a lot of off-the-wall questions. A good web analyst can tell you whether something is possible, but a great one is confident anything is possible (and works out the details later).

2. Technical Aptitude

A strong understanding of how the web works goes a long way when communicating with diverse business units. Bringing a technical background to the table isn't required, but it makes life as a web analyst much easier. Be prepared to code HTML, JavaScript, and PHP to achieve greatness.

3. Strong Communication Skills

Above-average presentation skills are a bare minimum as an analyst, because you'll need charisma, influence, and the ability to interpret complex or technical concepts to vastly different audiences.

4. Patience

This trait is especially important for the very ambitious or highly technical to master. As a mentor of mine once told me, "sometimes you see A and you automatically think Z, when everyone else is stuck at B and C... you have to be able to bring people along for the ride." :-P

5. Perseverance

As a change agent, so many opportunities are going to arise from your insights that it will be difficult to surrender some of your favorites. Start with small changes that yield large impact and build your credibility slowly over time. Take calculated risks and learn from mistakes, especially the mistakes of others.

6. Business Acumen

Always start with a business problem. If you don't know what the business problems are, find out by asking different people lots of questions, especially customers.

Google Analytics - Multi-Channel Funnel Reports

2011-09-19T13:33:00.000+08:00

One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change to Google Analytics now allows you to see when multiple channels contribute to a goal.

Last week, Google Analytics announced Multi-Channel Funnels, a new area to Google Analytics conversion reports that allows you to see which campaigns, sources, or channels contributed to a visitor's multi-visit conversion.

Most customers don't convert on their first visit to your site. Typical conversions happen after a visitor comes back multiple times, often from different sources.

For example, a visitor might discover you from a display ad, browse a bit, then go back from whence they came. Later, while searching, they might follow a PPC ad, remember you, place an item in their cart to come back later. When later comes, they might come back from a bookmarked link or by directly typing your site's address, finish the check out process, and register a conversion.

In that scenario, the direct entry would receive all the attribution for the sale. However, that isn't the case. A good Web analyst might discern that a direct-entry visitor likely knew your brand and very possibly even may have visited your site before. However, it was never possible to know for sure. Until now.

Google Analytics Multi-Channel Funnels: 5 New Reports

Google has released five new Multi-Channel Funnels to help track conversions and better understand visitor behavior. These new reports have many uses and go a long way to help answer many questions.

Affiliate marketers once had to decide who received the credit - the first or last referring site. Some affiliate marketers couldn't differentiate between visitors, depending on the time frame.

The five new reports are:

Multi-Channel Funnels Overview: A summary page that shows total conversions assisted conversions (where more than one source contributed to a visitor's conversion), and a nifty multi-colored "Conversion Visualizer," which shows multi-colored Venn diagrams to help you visualize the overlaps in conversions.
Assisted Conversions Report: This report shows all the conversions over the time period selected. You can sort by Source, Medium, Channel, first or last interaction, and many other factors.
Top Conversion Paths Report: Top Conversion Paths show the sequences of channels that led to a conversion, giving a variety of sorting options. Among other uses, this report can be quite useful to visualize which keywords or AdWords campaigns are performing better than others.
Time Lag Report: Time Lag allows you to see over how many days conversions take to happen. At present, Google looks only over a span of 30 days. Visitors that take longer have their attribution path truncated to the past 30 days.
Path Length Report: This report tells you how many visits were needed to convert a customer. The visits could come from any source.

Bill Kee, Google Analytics Product Manager spoke to Search Engine Watch last week. He noted Google doesn't want to be "focused on trying to move from just showing data, but being able to provide data that gives actionable information." By showing multiple channels, Google Analytics has gone a long way to helping analysts decipher visitor behavior.

Historical Data Out of the Gate

If you use Google Analytics, you know it only tracks goals from the point in which you set them up. Kee assures Search Engine Watch the multi-channel data goes back through January. However, it only measures multiple channels for goals that were already in place at that time.

"We created a series of transformations to build the conversion paths around the goals," Kee notes. "It takes a significant amount of data processing. But we wanted to get a decent amount of historical data."

The multi-funnel reports have been tested by dozens of companies over the past four months. In their release, Google noted HUGO BOSS was one of the pilot partners. Other partners testing the waters included other larger organizations and even smaller, newer organizations.

The reports are already available to you, if you have goals defined or e-commerce tracking enabled. Look for the Multi-Channel Funnels Reports in the new version of Google Analytics in the menu area between "My Site" and "Custom Reports" and let us know your experiences using them

Google Adds +1 Button, Social Analytics Reports | Webaanalytics India | Webanalytics Consultant India

2011-07-07T16:49:00.001+08:00

Google Analytics and Webmaster Tools have been updated to allow for easier analysis of social actions on your site, how the social feedback impacts your search traffic, and the details of your more social visitor base.

You can find the social data in two locations: Google Analytics and Google Webmaster Tools.

New +1 Button Metrics in Google Webmaster Tools

Google Webmaster Tools allows you, for a verified site, to look through three new reports:

The activity report shows how many times a site or page has been +1'd. It includes data from your +1 button as well as any +1s from the SERP experiment or browser extensions.
The audience report, enabled once you have a significant number of +1s, gives you demographic and geographic data on users who have +1'd your site.
The search impact report shows how your CTR changes when a SERP entry is accompanied by a +1 recommendation annotation.

All of the reports listed above are available through the +1 Metrics option that's now present on the left navigation of the Google Webmaster Tools.

New Social Reports in Google Analytics

Google Analytics, meanwhile, takes a broader approach to the social question. You can implement an updated JavaScript code that tracks a variety of actions across popular social networks. Facebook shares, likes, and unlikes; Twitter tweets; and Google +1s are all trackable with the updated code. To learn how to implement the new social tracking on your website, visit this page.

Beyond seeing stats and figures for social tracking on the whole, users get access to three reports on Analytics:

Social Actions gives you a breakdown of the social feedback a page or site has received.
Social Engagement lets you see how users who interact socially with your data behave on your site. You can track all standard site behaviors (conversions, time on site, bounce rate, etc.) for the portion of your audience that shared the content.
Social Pages lets you examine, at a glance, which pages are getting the most social feedback.

In a world that's becoming increasingly social on every front, search included, these new tools are an obvious next step for data tracking. Additionally, the official Google Analytics statement indicated, "Social reporting is just getting started," so pay attention for new advanced in the near future.

Things Online Marketers and Webanalyst Need to Know About QR Codes | Webanalyst India

2011-07-07T16:31:00.002+08:00

. A QR Code is a 2D Barcode

QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded.

2. 2D Barcodes Can Store a Variety of Data

A traditional 1D barcode (UPC/EAN) stores up to 30 numbers, while a 2D barcode (QR) can store up to 7,089 numbers. The additional storage capacity accommodates a variety of data beyond numbers:

Text
Hyperlink
Telephone number (Phone call)
SMS/MMS message
Email (Send message)
Contact entry (vCard or meCard)
Calendar entry (vCalendar)

Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a mobile app, check-in on Foursquare, update a Twitter status, "Like" a Facebook page, display map directions, and more.

3. Read/Decode a 2D Barcode by Scanning it With a Smartphone

(A 2D barcode reader app is required to decode the encoded data.)

4. 2D Barcodes Can be Placed in and on Nearly Any Location

Once the barcode image is created, it can be printed on nearly any surface and location -- newspapers, TV ads, billboards, temporary tattoos, product packaging, clothing labels, cake frosting, and more. This enables you to drive traffic, interaction, and conversion from anywhere. 2D barcodes excel at bringing non-digital media to life.

Note: Use caution placing barcodes online. They should always enhance the user experience. If a user could click a hyperlink, don't make them scan a code to complete the same task.

Bear in mind the location must be easily scannable. Plastic frames and packaging can reflect light. Lighting can cast shadows, and hillsides and subways can kill Wi-Fi access. Consider all contextual factors that could impact the scanning experience.

5. Mobile Barcode Scanning is on the Rise

2D barcode scanning outnumbered 1D (UPC) scans in Q1 2011.
- ScanLife's Q1 2011 Trend Report
Mobile barcode scanning grew 1,600 percent in the year 2010.
- ScanLife's 2010 Trend Report (PDF)
QR barcode scanning was up 1,200 percent in the second half of 2010.
- Mobio's Naked Facts Report
22 percent of the Fortune 50 have already used mobile barcodes.
- Burson-Marsteller Report

QR codes can be used for nearly any function (logistics, advertising, customer service, etc.) for B2B and B2C across a variety of industries:

Best Buy uses QR codes on in-store price tags for quick access to online reviews.
Golf Digest uses Microsoft Tag in their magazine to accompany tips with interactive video.
Real estate agents use 2D barcodes on "for sale" signs providing prospective buyers access to virtual tours.
Libraries are using QR codes to facilitate learning via interactive scavenger hunts.

6. QR Isn't the Only Type of 2D Barcode

The most popular 2D barcode formats are QR code, DataMatrix, ScanLife EZcode, and Microsoft Tag (Tag).

There are several key differences in these code formats. ScanLife EZcode and Microsoft Tag are proprietary formats only decodable by their tools, while QR and DataMatrix formats are open standard. (Additional format differences can be addressed in another blog post.)

A Google Trends analysis of these 2D barcodes shows "QR code" dominates by far from a search popularity perspective. QR has become a common term used to reference a 2D barcode (2D code, mobile tag, mobile barcode, etc.) even when codes are technically a different format. Even @MicrosoftTag uses the #QRcode hashtag on Twitter.

7. Tools to Generate and Read 2D Barcodes are Free

Tools are available for all major mobile phone handsets. To run a 2D barcode campaign you'll need to following:

2D barcode generator (Website service)
2D barcode reader (Mobile app)
[Optional” 2D barcode management/tracking tool (Website service)

Generators:

Different generators have varying features. Choose a generator based on the options for:

Code Format (i.e. QR, EZcode, Tag, etc.)
Stored Data (i.e. hyperlink, meCard, SMS, etc.)
Output (i.e. color, size, download file type, etc.)

QRstuff.com is a comprehensive QR generator providing a variety of stored content, color, size, and output options. ScanLife's generator creates their proprietary EZcode as well as QR and DataMatrix formats. Microsoft Tag only generates Tag.

Note: To generate a code on the ScanLife or Microsoft Tag sites, you'll first need to create an account. (Tag requires providing personal info like birth date, gender, etc.)

Readers:

Microsoft Tag and ScanLife EZcode can only be decoded by their respective reader apps. Because of the open standard for QR codes, dozens of reader apps are available. (DataMatrix is usually supported on most QR readers.) Some mobile handsets come with a reader app pre-installed.

The following 2D barcode reader apps work on the majority of phones/handsets.

Reader App	Code Formats	Download Link (from your mobile phone)
RedLaser	QR, UPC/EAN	redlaser.com
BeeTagg Reader	QR, DataMatrix, BeeTagg	get.beetagg.com
AT&T Code Scanner	QR, DataMatrix, UPC/EAN	scan.mobi
ScanLife	EZcode, QR, DataMatrix, UPC/EAN	getscanlife.com
Microsoft Tag	Tag	gettag.mobi

RedLaser and AT&T Code Scanner also have geolocation features for local price comparison shopping.

8. Management Tools are Available to Track Scanning Analytics

URL-shortener and web analytics for 2D barcodes storing URL hyperlinks are a great start. For comprehensive scan tracking, you'll need to use a barcode generator tool that includes tracking analytics. (These tools are not independent.) Some management tools will merely track the number of scans while others provide detailed metrics like demographics, repeat scans, geolocation, and more. Collected analytics depends on the reader app used for scanning, so data results may vary.

Management tools are relatively inexpensive and sometimes free. Paid plans typically have a free trial with fees based on the number of scans.

2D Barcode Management & Tracking Tools:

Microsoft Tag (Tag)
ScanLife (EZcode, QR, DataMatrix, UPC)
Tappinn (QR, UPC)
Paperlinks (QR)
QReateBUZZ (QR)
BeQRious (QR)
SPARQCode (QR)
QReate and Track (QR)

9. 2D Barcode Content Should Provide Special Value for the Customer

It's work to scan a barcode, so users have higher expectations as to what content they will find. Reward the user with discounts, exclusive content, or useful tips relevant to the code's context. Consider scenarios that leverage smartphone features (email, SMS, phone call, video, map, apps, etc.) to save the user time.

For example, including a QR code on a business card that links to a meCard would be a lot easier than the user manually entering the contact record. In contrast, a QR code that links to a website homepage adds limited value.

Note: If you link to a web page, make sure that it's mobile-friendly.

10. Small or Complex QR Codes Can't be Scanned by Smartphones With Lesser Quality Cameras

Complex 2D barcodes (a lot going on, not very dense) are more challenging and time consuming to scan. In the case of QR codes, more stored content forces a larger code size. In general, it's best to minimize data stored in 2D barcodes. Always use a URL-shortener to shrink hyperlinks. (Add analytics tracking parameters before shortening the link.)

Warning: Small, complex QR codes are the biggest mistake currently being made by marketers. (Microsoft Tag and EZcode formats generally don't have this issue.) Smartphone cameras with resolution less than 4-megapixels can't scan a QR code smaller than about 1"x1". Moreover, without the auto-focus (AF) camera feature, a complex QR code will have the same scanning issue, even if the code is larger. The iPhone 3GS and Blackberry are popular handset examples that lack both of these camera features. Unscannable codes kill and delay the adoption rate for 2D barcode campaigns.

Tip: Always provide a back-up (i.e. hyperlink, SMS text message, etc.) option for users to retrieve info within the code. A back-up enables non-smartphone users to also participate.

11. Consumers Need Guidance to Scan 2D Barcodes

The variety of code types, readers, and different terminology is confusing to consumers. Nielsen Company estimates that only 40 percent of U.S. mobile devices are smartphones as of Q1 2011, growing to almost 50 percent by Q3 2011. That means there are a lot of smartphone rookies that barely know how to use their phone, much less distinguish differences in mobile barcode formats and reader apps. As long as 2D barcodes are a novelty concept, always include a brief step-by-step guide with the context of your code.

Logical steps:

Get the reader app
Scan the code with your mobile device
(Action that happens upon scanning)

Tip: For the reader app download, include a URL link or SMS shortcut to expedite the process. This step is imperative when using proprietary Microsoft Tag or ScanLife EZcode formats since only one reader is capable of scanning their codes.

Steps two and three can be combined as a call-to-action. Example: "Scan to ____." (... watch a video, download our app, call customer support, etc.)

12. 2D Barcodes can be Customized Artistically

QR codes include an Error Correction Level (ECL) that enables "damaged" codes to still be scanned. The error level tolerance (set by the code generator) can be as high as 30%. As a result, creative license can be used to create designer QR codes from a variety of colors or materials (i.e. jelly beans, sand castles, product packaging, etc.) as long as there is adequate contrast to read the code.

When it comes to advanced QR code graphic design, it's harder than it looks. If you want to get fancy, I recommend connecting with QR art experts at QRarts.com or Delivr.com.

Microsoft Tag also allows for artistic codes. Their custom tag tool allows users to generate art from codes or even overlay codes on top of photographs.

Tip: Some artistic design is fun and good to see; however, don't go overboard. As long as 2D barcodes are novelty, it's important that users easily recognize a scannable code from a distance.

13. Testing Scannability is Imperative.

Before you mass print or distribute barcodes be sure to test for scannability. Testing factors:

Smartphone cameras (resolution/auto-focus)
Reader apps
Scan context (i.e. lighting, shadows, surfaces)
Scan distance
Scan timing

14. Seek Expertise to Ensure Successful Campaigns

To ensure campaign success, consider consulting with a mobile barcode marketing expert, especially if it's your first time running a mobile barcode campaign. Technology, trends, and tools in this arena are rapidly changing. A few hours of expert consulting can bring your team up to speed, help optimize campaigns for success, and avoid unnecessary embarrassment for poor implementation.

Expertise goes beyond consultants: Talk to your web analytics guru and learn all you can about the mobile users currently accessing your website. Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. (Compete, ScanLife, and eMarketer provide regular useful reports.) Follow the #QRcode Twitter hashtag or subscribe to "QR Code News & Mobile Trends" (Paper.li) for the latest news and case studies.

Finally, download my QR Code Best Practices Checklist & Campaign Worksheet to help plan and manage your campaigns:

Next Steps...

Are you ready to jump start a QR code campaign? What questions do you have about the technology, tools or tactics? Please let me know in the comments below. I'll be sure to address the most popular topics in upcoming articles.

Email Marketing Automation: Improve ROI Without Lifting a Finger | Seo Consultant Chennai

2011-06-24T17:58:00.001+08:00

Tuesday, June 28, 2011
10:00 AM PT / 1:00 PM ET / 6:00 PM BST

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer.

Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table. Spend an hour with Lyris’ Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.

Learn how to:
• Leverage welcome programs to maximize subscriber value
• Incorporate dynamic content to improve personalization and relevancy
• Implement trigger campaigns based on subscriber activity and behaviors
• Create drip campaigns to strengthen subscriber relationships over time

As a special bonus, all webinar attendees will receive a free copy of the Lyris guide Email Marketing Automation: Improve ROI Without Lifting a Finger – the perfect companion to today’s Webinar presentation.

Register

Google Analytics Custom Reporting | Webanalytics Consultant India

2011-06-24T00:16:00.004+08:00

The basics
Navigating to the 'Create new custom report' page and naming your reports

Log in to your Google Analytics account
Select the account you want to create a custom report in
Click 'View reports' from any of your profiles. Please note that it doesn't matter which profile you select from. You can access your custom reports from any profile within your account.
Select 'Custom Reporting' from the left-hand navigation bar.
On the Custom Reporting Overview page, click 'Create new custom report.'
Name the report. We suggest you make a simple yet easily identifiable title for your custom report so that you can pick it out from a list quickly.

Dimensions

Dimensions are the categories that the data in your reports fall under. You are limited to selecting five dimensions - one for your top-level table segment, and up to four dimensions to drill down to.

Log in to your Google Analytics account.
Select the account you want to create a custom report in.
Click 'View reports'.
Select 'Custom Reporting' from the left-hand navigation bar.
On the Custom Reporting Overview page, click 'Create new custom report.'
Name the report. We suggest you make a simple yet easily identifiable title for your custom report so that you can pick it out from a list quickly.

Metrics

Before you build a custom report, first view this chart to see which combinations of dimensions and metrics are allowed.

Select from a category of metrics: Site Usage, Content, Goals, E-Commerce, and Advertising.
Drag and drop each metric into the blue dotted fields labeled 'metric.' To undo this selection, simply click 'X' on the metrics key.
You have the option of creating a new tab once you're done organizing your dimensions and metrics. For example, if you wanted to separate the data in the report by cities, you could create new tabs and label them Paris, Tokyo, and so on. The dimensions you picked for your first tab will stick to the same structure across all the tabs. Although you're only allowed to create five tabs per report, you can add different metrics for each tab - which means you can have continual columns of different metrics for one report.
Once you've finished, click Create report.

How to Use Video to Market You, Your Brand and Your Company | SEO Event 2011 | SEO CONSULTANT CHENNAI

2011-06-23T20:14:00.001+08:00

ME Community Monthly Meetup Workshop series in Christ University, Bangalore.

Bring your Laptop and Data Card.... Live Examples and Take Aways for your Business.

OME Meetup Workshops series on Video Marketing

When : June 25th 2011. 2:00 PM - 6 :00 PM

Where: Christ University, Kormanagala near Dairy Circle

Hall: Room # 301. Main Campus ( Opposite to the Basket Ball Court )

Cost : Rs 200 A small fee to cover the Expenses. You can pay Cash at the door. Pls send an email to suresh941@gmail.com for Confirmation

Contact : Suresh Babu @ 9731388721 or more information.

Get answers and advice for FREE from our experts. Post your questions and get answers from Industry thought leaders: http://on.fb.me/mLJ8BO

Pictures of OME May Meetup: http://on.fb.me/mu3Xje

Minute of Meeting of OME May Workshop:
http://webmarketingacademy.blogspot.com/2011/06/ome-community-may-minutes-of-meeting.html

Webinar: Social SEO: How to Optimize your Social Presence for Search

2011-06-12T22:51:00.001+08:00

Starts: Tuesday June 28, 2011, 02:00PM EDT
Ends: Tuesday June 28, 2011, 03:00PM EDT
Event Type: Other
Location: This is a virtual event.
Price:
Website: https://www1.gotomeeting.com/register/507384209
Industry: market research
Keywords: comScore, BrightEdge, Marketing, Internet, Social SEO, Search, Technology, Social Media, Webinar
Intended For:
Organization: comScore, Inc & BrightEdge

With the interplay between social media and search becoming more important every day, marketers need to learn how to boost organic search rankings through effective social platform management. Please join comScore and BrightEdge on Tuesday, June 28th at 11 AM PDT / 2 PM EDT for a webinar entitled, Social SEO: How to Optimize your Social Presence for Search. This session will provide insight into the state of search and discuss strategies for how you can make the most of your social media presence.

Gain intelligence that you can implement right away:

• Understanding trends between social and search and what lies ahead • A look across industries and how sensitive they are to social media signals • Best practices to drive revenue with an integrated search and social media approach • How to get buy-in across your company for your social SEO initiatives

Please note: Only corporate e-mail addresses will be approved.

Trends in Online Marketing--TiE Networking Dinner--Thursday, June 16, 2011

2011-06-12T14:26:00.002+08:00

Starts: Thursday June 16, 2011 at 06:00PM EDT
Ends: Thursday June 16, 2011 at 09:00PM EDT
Event Type: Networking/Meetup
Region: Raleigh-Durham, North Carolina
Location: Brier Creek Country Club
9400 Club Hill Dr
Raleigh, NC 27560 US
Price:
Website: http://bit.ly/TiE2011JuneDinner
Industry: information technology and services
Keywords:
Intended For:
Organization: TiE Carolinas

In today's highly competitive environment, successful businesses leverage online channels to attract and retain customers. How can you take advantage of these powerful tools?

TiE Carolinas is hosting an energetic and engaging panel of experts to discuss trends in online marketing and customer acquisition. Join in this revealing conversation exploring the landscape of online customer acquisition tools, metrics, and strategies. Come discover:

-- Effective implementations of SEO, SEM, Social Media, lead generation, email marketing campaigns and other online marketing techniques -- Metrics-based, iterative approaches to establishing analytic frameworks, customer conversion funnels, and site personalization -- Actionable analytics and customer intelligence needed to turn visitors into customers and grow an online business -- Trends in Data-Integration strategies to pull disconnected customer data from shopping carts, order management, CRM, and eCommerce software to enhance customer targeting capabilities

Talk to TiECarolinas on Twitter before the event to help focus the program to your interest!

Speakers:

-- Andrew Pearson, Customer Acquisition consultant and co-founder of HomeTownRent.com, the nation's leading platform of local rental property classified websites.

-- Joe Davy, co-founder and CEO of EvoApp, a Durham-based Cloud Business Intelligence company.

-- Mike McTaggart, Senior Solutions Consultant for Atlantic BT, one of the largest and fastest growing web development and internet marketing companies in the Triangle.

TiE Carolinas invites you to meet and talk with the speakers during the networking hour beginning at 6:00 PM.

About TiE:

TiE is the largest, international professional organization dedicated to fostering and supporting entrepreneurship. TiE Carolinas offers education and mentoring programs, such as its Velocity program, to area entrepreneurs and business owners.

For the most recent program information, speaker bios, and to register for this event, visit http://bit.ly/TiE2011JuneDinner. Seating is limited, so please register early.

Preregistration cost through 06/15/11: TiE & CED members: $15 Student members: $10 Non-members: $30 Cost includes Indian buffet dinner

When: Thursday, 16 June 2011 6:00 PM - 9:00 PM

Where: Brier Creek Country Club 9400 Club Hill Drive Raleigh, NC 27617

Measuring the Effectiveness of Digital Marketing Activities in Life Sciences

2011-06-12T14:16:00.003+08:00

Starts: Tuesday June 21, 2011 at 01:00PM EDT
Ends: Tuesday June 21, 2011 at 02:00PM EDT
Event Type: Other
Location: This is a virtual event.
Price:
Website: http://bit.ly/HLSRegistration
Industry: pharmaceuticals
Keywords: Analysis Tool, Digital Marketing, Life Sciences, Pharmaceutical, Pharma, Digital Strategy, Marketing, Brand Management, Emarketing, Measure, Efficacy, Analyses, Analysis, Analytics, Social Listening, New York, New Jersey, Philadelphia, Roi, Recommendation
Intended For: Director of Emarketing, Brand Managers, Director of Web Technologies, Director of Web Analytics, Director of Social Media, Director of Product Marketing
Organization: MphasiS an HP Company

We are back! Due to a HUGE response to our past event in April, we are now organizing the Webinar - Measuring the Effectiveness of Digital Marketing Activities in Life Sciences.

MphasiS invites you to the Webinar we are hosting on Tuesday, June 21st. The focus of the Webinar will be on measuring the effectiveness of Digital Marketing activities in Life Sciences.

An effective digital strategy is an iterative process. Marketing, Brand Management, and eMarketing must constantly assess their objectives, manage their resources and improvise channel usage.

MphasiS will share practices adopted by other industries to implement, measure, and succeed in using Digital Marketing in today’s business environment.

In addition, there will be a showcasing of an innovative digital marketing analyses service to assess the efficacy of online marketing spend.

To Resigter for the Webinar Click here: http://bit.ly/HLSResistration

We look forward to have you join us!

New Orleans Web Analytics Wednesday (WAW)

2011-06-12T14:07:00.001+08:00

Starts: Friday July 22, 2011 at 06:00PM CDT
Ends: Friday July 22, 2011 at 08:00PM CDT
Event Type: Networking/Meetup
Region: Greater New Orleans Area
Location: Gordon Biersche
200 Poydras Street
New Orleans, LA 70130 US
Price:
Website: http://www.webanalyticsdemystified.com/wednesday/list.asp?event_id=3255
Industry: internet
Keywords: Waw, Web Analytics Wednesday
Intended For: web analysts, online marketers
Organization:

Come and join Jennifer Day (@jdaysy) and Emer Kirrane (@Exxx) for some geeky chat, snacks and drinks at Gordon Biersch in New Orleans!

Map: http://bit.ly/fx3yyY

10 Social Media Status in Current Scenario

2011-05-04T19:07:00.002+08:00

The social media landscape is changing at a rapid rate. The reason? More people are joining the "social media game" everyday....some who you wouldn't even expect!

Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends. I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube.

Here are the top 10 social media statistics that just might surprise you:

1. 3 out of 5 Facebook users access the site more than once per day AND the younger the user, the more they log on.

2. Men are more likely to use Twitter or YouTube.

3. Woman are more likely to go on Facebook multiple times per day.

4. Some of the most staggering growth has been in in the 55 plus market. Over 40% of 55+ social networkers have been registered on the sites for less than two years!

5. Even more interesting? 28% of Facebook users are over 55.

6. Men and youngsters are more likely to be influenced by what they read on social media and are more likely to engage by commenting and interacting.

7. Of the market of 18-24 year olds, 62% interact through comments and such.

8. Of the market of 55+ users, only 32% interact through comments and such.

9. On social media sites, men tend to be draw to topics such as sports, newspapers, radio, financial services and music.

10. When it comes to the interest of women on social media, they flock to fashion, beauty, food and drink.

Here's a more detailed breakdown of the differences in how men and women engage on social media:

Music: Women 12.3% - Men: 17.6%
Sports: Women 5.4% - Men 15.5%
TV: Women 10.5% - Men 12.6%
Newspapers: Woman 4.3% - Men 8.8%
Food/Drink: Woman 7.0 - Men 8.3%
Travel: Women 6.9% - Men 8.3%
Fashion: Woman 2.9% - Men 7.8%

Reference :
http://www.linkedin.com/in/chrisgomedia

Improving Campaign Results With Search Marketing And Social Media | Online Marketing Event 2011 | Web marketing Event 2011

2011-03-30T18:06:00.002+08:00

riday, April 8 @ 1:00pm EDT / 10:00am PDT
FREE Webcast | Register now!

Are your social media and search marketing teams talking to each other? They should be. In our webcast, two of the world's leading experts on search, Lee Odden and Rand Fishkin, will explain why, plus share their tips on how to boost your SEO results through blogging, online PR, and smart coordination between social media and search.

* Qualitative research on how brands are coordinating Social & Search efforts
* A content marketing model for implementing a coordinated approach
* Why Google & Bing's Love Affair w/ Twitter & Facebook is Just Beginning
* What Signals Matter in a Tweet / Share
* 5 Tactics for Earning Gobs of Tweets + Shares

REGISTER NOW

1st Mumbai - Pune Analytics and BI Community Meetup

2011-03-28T17:41:00.001+08:00

Starts: Friday April 01, 2011, 06:15PM IST
Ends: Friday April 01, 2011, 08:45PM IST
Event Type: Networking/Meetup
Location: eClerx Services Ltd, 301, 3rd Floor, Raheja Plaza-1
L.B.S. Road Ghatkopar (West),
Mumbai, MAHARASHTRA 400001 IN
P
Industry: information technology and services

Digital Marketing Event | Digital Media Marketing Event | ad:tech India | April 2011

2011-03-23T19:59:00.001+08:00

Starts: Wednesday April 27, 2011, 10:00AM IST
Ends: Thursday April 28, 2011, 08:00PM IST
Event Type: Tradeshow/Convention
Location: The Leela Kempinski
Ambience Island
Gurgaon, HARYANA 122001 IN
Price: Will be on sale soon
Website: http://www.ad-tech.com/newdelhi/adtech_new_delhi.aspx
Industry: marketing and advertising
Keywords: marketing, advertising, digital, brands, agencies, publishers, portals, service providers
Intended For: CEOs, CMOs, Marketing Executive, Brand Managers, Creatives, Media Buyers and Planners, Product Managers, Solution Providers

Description:

ad:tech, the World's No.1 Digital Marketing, Media and Advertising Event will now make its presence felt in India, with New Delhi being the first city to host this glorious event where brands, agencies, publishers and service providers come together to share, network, learn and do business.

ad:tech India is produced by Network play Media Pvt Ltd under a JV with DMG World Media, which owns the property ad:tech, globally.

For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

Google analytics Bounce Rate | Webanalytics Consultant India

2010-12-29T16:14:00.004+08:00

Formula :

Bounce rate = (Total number of visits viewing only one page) / (Total number of visits)

Definition:

It is usually measured in two ways:
• The percentage of website visitors who see just one page on your site.
• The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).

Once you understand how bounce rates work, you could already work your way around it. Here is how:

* If you get a percentage rate of somewhere between 50 and 70 percent, do not panic. Instead, take this as a signal that you already need to think of ways to positively change your site.

* If the rate of your bounce percentage registers at 75 or above, then you should not delay with making site enhancement. These could be on your content, your navigational arrangement or your design.

*maintain a low bounce rate is not difficult to accomplish if you know the wants and needs of your target audience. Your efforts in doing this will ensure that your visitors will spend longer amounts of time on your site to see what you are offering. This will result in getting the traffic conversion you want to increase your business' earnings.

* You also have to know that Google Analytics will also provide you data on where your visitors were before they landed on your site. They will also tell you which page on your site they got on. Take advantage of this by making all your web pages appear just like home pages and always prioritize meeting the expectations of your target audience.

* If you are already setting up some changes for your site, then you should make sure that you see all your web pages as landing sites. This, as you take in mind the fact that your visitors will not enter at your site through the home page alone. They will also be landing on the inside pages, especially if they were able to discover your site through links from other sites or search engine-indexed articles.

Indian internet users in June 2010

2010-08-13T20:43:00.001+08:00

Twitter reached 8% of Indian internet:

According to a study by web analytics firm comScore, the number of people visiting Twitter.com from across the world increased by 109 per cent to 92.8 million in June 2010, as compared to 44.5 million people visiting the micro-blogging site a year ago. Indonesia reported the highest penetration, with 20.8 per cent of internet users aged 15 years and above in the country visiting Twitter.com that month, followed by Brazil (20.5%) and Venezuela (19%). In US, UK and India, Twitter had a reach of 11.9 per cent, 10.9 per cent and 8.0 per cent respectively in June 2010. The study excluded people visiting Twitter through public computers, mobile phones and Twitter-based apps such as TweetDeck.

An analysis of the five major global regions reveals that Latin America experienced the strongest audience growth, surging 305 per cent to 15.4 million users. Asia Pacific ranked as the second-fastest growing region, climbing 243 per cent to 25.1 million visitors. The Middle-East Africa jumped 142 per cent to 5 million visitors, while Europe soared 106 per cent to 22.5 million visitors. North America, where Twitter has reached a higher maturity level than other regions, saw a growth of 22 per cent to nearly 25 million visitors in June 2010.

“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” Graham Mudd, vice president, search and media, comScore, has said. “Today, nearly 3 out of 4 global internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”

An analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (US, UK, France, Germany, Spain and Italy) reveals that Twitter is gaining adoption among smartphone users. In US, 8.3 per cent of smartphone users (4.2 million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. In Europe, 2.8 per cent of smartphone users overall accessed Twitter.com (1.7 million users), with UK experiencing the strongest penetration in the region at 5.8 per cent, followed by Germany with 3.1 per cent and France with 2.1 per cent. The figures include only mobile browser access to Twitter by people aged 13 and above and exclude access through other Twitter-based mobile applications.

Competition in SEO Domain | Present Race in Seo Field | Posted by syed alaudeen

2010-08-12T16:38:00.002+08:00

The services provided by the Search Engine Optimization companies cannot be denied by any website owner, who has ever hired any SEO company for optimizing their website. The Search Engine Optimization companies have reached a high altitude in the past few years and now they are in a position to compete with other multinational companies. Thousands of Search Engine Optimization companies have grown up all over the world and most of them provide excellent services for the promotion of the websites in the internet world. In this field of business, the Indian SEO companies have gained huge success. They have proved to be the best among all other Search Engine Optimization companies in the world.

The SEO services India provide excellent SEO services and that also at the lowest price. No other Search Engine Optimization companies from other countries can provide such services at such low cost. Nowadays, most website owners (both Indian and foreign) go for the Indian Search Engine Optimization companies to get their websites properly optimized. The importance of Search Engine Optimization is known to all and the website owners do not even dare to ignore the services provided by the SEO companies.

The Search Engine Optimization companies perform several steps for the online promotion of the websites. It consists of two main steps, the on-site optimization and the off-site optimization, which are further subdivided into several other steps. The on-site optimization process consists of several steps like the keyword research, addition of the important keywords in the content of the website, improving the quality of the websites content, addition of Meta titles, Meta descriptions and many more such steps. On-site optimization is quite difficult as it is performed on the pages of the search engines. The Search Engine Optimization companies need expert programmers to attempt this process. Unlike this process, the off-site optimization process is much easier. This process does not need any programmer; it can be done by any common person who has got adequate knowledge on computer and internet. The off-site optimization consists of several techniques like article submission, directory submission, forum posting, blogging etc. The key factor behind the off-site optimization is link building. All the above mentioned steps are performed to link the website to be optimized with other high ranked sites and article directories.

The competition in the cyber world is pretty difficult; every website owner wants their website to get the topmost position in the pages of the search engines. The higher rank a website gets in the pages of the search engines, the better is its chance of achieving success. Most website owners hire any SEO company in India and get their websites optimized. The site which gets the best optimization tops the rank in the search engines like Google, Yahoo! or MSN. Search Engine Optimization is necessary for every website which has been published for promoting any online business.

Nowadays, the website owners do not even think of ignoring the SEO services provided by the Search Engine Optimization companies. They are certain about the fact that if they do not get their website optimized by any efficient Search Engine Optimization company, then they cannot gain success in the internet world.

Myspace Marketing Tips and Tricks | Posted by Syed alaudeen

2010-08-12T14:17:00.002+08:00

Myspace marketing tips are useful for all online marketers because Myspace is one of the biggest social media sites in the world.

Myspace has over 250 Million registered users world wide according to Wikipedia, and growing each day.This makes Myspace a fantastic place to market your products and services.Entrepreneurs are beginning to realize the power of Myspace and are now applying this into their advertising schemes.

To get the most out of Myspace, there are a few things you need to know.Here are five Myspace marketing tips that will help you get the most out of this social media site.

1.Myspace is a social media site:

This means that you need to interact with others.Interacting with other members on Myspace gives you the chance to know your prospects.Take an interest in others and what they have to say.Do not make the mistake of sending people information about your business or you will be quickly rejected by everyone.By showing people that you care about what they have to say,they will listen to you as well.

2.Let people know who you are:

You must open up and let people know who you are, it is not enough to be interested in others.By opening up, people will be able to trust you and respect what you have to say.It is OK to talk to people about your business as well, but not all the time.Remember to keep your Myspace profile updated.

3.Never over-friend people:

You have the possibility to friend request people with a Myspace account, and this allows you to see their profile and send them messages.It is very important to have as many friends (contacts) as possible, but you must do it the right way.If you start friend requesting 300 people per day, this will be seen as spamming and you might get banned from Myspace.Keep the friend request under 25 people per day.

4.Keep your marketing about the prospect:

You should always keep your markting about the prospect, avoid getting into features and details too much.This will only turn off the readers and it is boring as well.Instead, highlight the features that prospects will benefit from.People are always interested in why they should even bother looking at your business and web site.Ask your self the question “What´s in it for me?” When you know the answer to that question, you know what benefits you must present.

5.Maintain your Myspace blog:

Updating your Myspace blog once per week is not going to work, you must at least make one post per day to your Myspace blog.One of the biggest reasons people fail is because they can´t keep up with the work that blogging requires.Fresh content keeps people interested and coming back for more.

Facebook Marketing Tips and Tricks | Posted by Syed alaudeen

2010-08-12T13:47:00.004+08:00

One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.

In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.

Presently, the Facebook website now has more than 62 million active users worldwide.

The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.

In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.

Facebook as well as other social networking websites are now just beginning to see its full potential.

Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales.

Facebook is now very popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies.

So, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one of a kind social networking website and you will be able to increase your sale

Turkey is has blocked access to services of Internet search engine giants, Google.

2010-06-09T18:05:00.003+08:00

The Telecommunication and communication Ministry (TIB), a government body that can control Internet accessibility in Turkey are attempting to block certain IP’s (Internet Protocol Addresses) belonging to Google due to “legal reason”.

Some ADSL company’s and Internet services providers have sent their customers E-mail’s and letters informing them of inaccessibility or the slow use of certain Google services.

Turkey have already received criticism for Internet censorship after the ban of video sharing giants YouTube along with certain other websites.

TIB has also tried to block Facebook several times.

The Google accessibility problems started Thursday night where several Internet users in Turkey were unable to access Google.com.tr or suffered serious delays in the pages and services being uploaded.

One Internet Service provider sent this information to its users warning of some service problems that may be experienced.
*Accessibility problems to Google.
*Web portals and sites which use Google Analytics (the Google service which analyzes ad’s, visitor quantity, etc) along with Google Maps may have slow services.
*Some websites which use Google Toolbar may be slow to access.
* Some websites which have been integrated according to Google may be effected.

The shock decision to block Google came after Telecommunication Ministry started to block IP addresses of the websites rather than the DNS of the websites as of 31 May.

What is the reason behind the latest Internet Censorship
It is alleged that due to several countries around the world banning popular Internet sites such as Google owned YouTube, Google have changed the IP addresses of YouTube to ones used by Google to try and tackle the problem.

Over this procedure by Google, the Telecommunication and communication Ministry in Turkey has blocked certain IP address belonging to Google in an attempt to stop accessibility to YouTube.

So in other words while trying to stop accessibility to YouTube, Google is having a knock on effect.

This latest Internet censorship has been met with outrage in Turkey. Many had already criticized the blocking of YouTube but with Google, Turkey’s most used Internet Search engine and site having problems, Turkish Internet users are planning to protest.

The banning may also have an effect on the growing economy of Turkey as several businesses are also expected to be affected by this decision by TIB, as many depend on Google for customers.

Turkey’s laws on Internet censorship has been debated may times as an entire website can be banned by the content on a single page.

YouTube was banned in the country after several complaints by users after video’s insulting Mustafa Kemal Ataturk, the founder of modern Turkey, which is an offence in the country were uploaded on the popular Video Sharing Website.

However, protesters of the decision are saying it is up to the people if they decide to watch such content or not. Many people in Turkey have already protested Internet Censorship and Freedom of Speech

Many Internet users had tackled the ban of YouTube by changing their DNS numbers or by using software that cracks the inaccessibility, but journalists and freedom of speech supporters are urging people to protest the ban’s rather than finding alternative ways to access banned sites.

Google services which are operating slowly or being banned by TIB:

http://code.google.com
http://pages.google.com
http://video.google.com
http://translate.google.com.tr
http://docs.google.com
http://sites.google.com
http://books.google.com
http://chrome.google.com
http://sketchup.google.com
http://froogle.google.com
http://labs.google.com
http://mars.google.com
http://moon.google.com
http://notebook.google.com
http://toolbar.google.com
http://browsersync.google.com
http://catalog.google.com
http://codesearch.google.com
http://dir.google.com
http://earth.google.com
http://groups.google.com.tr
http://shopping.google.com
http://sky.google.com
http://support.google.com
http://tools.google.com
http://wap.google.com
http://answers.google.com
http://google-analystics.com

courtesy :

http://www.nationalturk.com/en/breaking-news-first-youtube-now-google-being-banned-in-turkey-425724574

Twitter Marketing Tips

2010-05-05T16:56:00.001+08:00

Twitter Marketing Guide

1 – First and foremost, you need to know the difference between posting often and spamming. You do not want to spam Twitter. Instead, you are going to want to post meaningful, relevant and readable content that your subscribers are going to look forward to. Spamming is the ultimate mistake that many twitter marketers end up making early on in their marketing endeavors. Twitter is a social network, not a medium for spamming, and if you overwhelm your readers with spam, no one will stop by anymore. It may be tempting to spam, but you will never benefit from it, so do not waste your time.

2 – Know what you intend to promote when you start posting on Twitter. This is absolutely paramount when it comes to understanding how to get the most out of twitter marketing in order to drive business to your website or your door. If you know your product well, and you understand what it is going to take to market it, then you are already a step ahead of everyone else, and this is a really good place for you to be.

3 – It is vital that you know what kind of information you need to put out there, both when you’re writing your own Tweets and when you are responding to the messages of others. When you have a planned out routine for how you will communicate with other businesses online, you will be more successful with Twitter and those who you communicate with on the service.

4 – One of the greatest boosts to your Twitter marketing endeavor will be to learn how to communicate effectively on Twitter. You can use twitter as a medium for conversation, but only if you know how to communicate effectively with those who are reading your Twitter feed.

5 – In order to get the most out of your Twitter marketing endeavor, it is vital that you learn how to participate in the community, communicating properly in the process. Twitter is largely a community based social networking site, so while you may be blogging on the site for your own business purposes, you will not get anywhere unless you are willing to participate in the conversation, communicating with other businesses, consumers and other individuals as well to get the word out about your business and to share something of yourself with the rest of the community.

6 – Make the most out of your account. Create a profile page with a picture and some information about your company. This allows the people who are reading your Twitter feed to get to know you better, which is what social networking sites like Twitter are really all about. The more your readers are able to get to know you, the more likely they will return time and time again to see what you are writing about.

7 – Have a plan going in, if you want to get the most out of your Twitter endeavor. Do some research and get to know what Twitter is really all about before you start posting on your own. Devise a basic outline for posting, and once you have a good solid plan you can get started. The better planned out your endeavor is, the more you will be able to benefit from marketing your business, product or service through Twitter.

8 – Avoid over promoting your product. While you can and should post about your product or service in your twitter posts, do not make this the sole focus of your Twitter account. Post all kinds of relevant information about your company, your products, the industry and anything else that is relevant, rather than overwhelming your readers with posts on a single topic. If you’re selling a product and using Twitter to accomplish it, your readers will expect some marketing and product promotion, but you must take absolute care not to overwhelm them with it if you want your readers to continue following your Twitter feed.

9 – Facilitate conversation! Nobody said Twitter had to be all about sharing information; you can also facilitate conversation by asking questions. Take polls, ask thoughtful questions and come up with other unique ways to get your readers to respond to you in order to better market yourself on Twitter. Conversation is an important part of marketing your company through Twitter, so get your readers talking by asking smart questions in search of smart answers.

10 – Follow relevant Twitter feeds. When you “follow” a new Twitter feed, the owner of that feed is notified. By notifying Twitter feed authors that you’re reading them, you are cluing them in to your existence, which will build traffic for your own marketing campaign as well.

Microsoft, Yahoo! Change Search Landscape

2009-07-31T00:53:00.001+08:00

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users andadvertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies' complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft's competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world's favorite online destinations and Web products.

"This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development," said Yahoo! CEO Carol Bartz. "Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences."

Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!'s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.

Microsoft CEO Steve Ballmer said the agreement will provide Microsoft's search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company," said Ballmer. "Success in search requires both innovation and scale. With our new Bing search platform, we've created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there's so much more that search could be. This agreement gives us the scale and resources to create the future of search."

"This deal fits the long-term strategic direction of Yahoo! to remain the world's leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal," said Roy Bostock, chairman, Yahoo! Inc. "This is a significant opportunity for us. Microsoft is an industry innovator in search, and it is a great opportunity for us to focus our investments in other areas critical to our future."

refrence From this site

http://www.choicevalueinnovation.com/thedeal/pressroom/Default.aspx

Branding a Produt

2009-06-15T23:22:00.000+08:00

Marketing is a set of activities with the overall goal of creating and nurturing customer relationships. As such it involves decisions in four major areas :

1. The product/service -- what will best meet the needs of my customers? What are my customers really purchasing?

2. Distribution -- how can I make it easy for my customers to purchase the product? Do I need the help of other firms for location, service, customization, systems integration, etc?

3. Promotion and communication -- how can I let my customers and prospect know about the value of the product/service? How can I create an information path for them to communicate with me?

4. Price -- what price is appropriate for the product -- competitive in the market, reflective of the quality and perception of the product, acceptable to the customer and suitable for my business needs?

Branding is a subset primarily of promotion. The concept is to first, understand what the essential, core value is that your customers hold for your product category. You then want to create/modify your product to best deliver on that core value and then promote it such that the consumer intimately associates -- believes -- that your product best delivers the value.

Social Media Metrics

2009-06-05T00:42:00.002+08:00

Measuring Social Media Marketing

There are essentially three areas that should be measured in any good Social Media Marketing campaign: social media interaction, search saturation, and referral traffic (can include goal conversion/user behavior)

Social Media Interaction

Social media interaction measures how users interact with a company's social media profiles. This includes number of friends, comments, ratings, sent messages, and views. Social interaction can be weighted where a direct question about the product gets more weight than a "thanks for the add" comment. Social media interaction metrics will provide an idea of the popularity of a company's profiles and pages.

Search Saturation

Search saturation measures online visibility of a company’s social media sites. At Anvil, we measure search saturation metrics by determining online visibility percentage of the social media sites for targeted keywords. Search saturation metrics will help identify which sites need to be further optimized for keywords and which sites are ranking well.

Referral Traffic

Referral traffic is measured using Analytics. Traffic should be analyzed to monitor the behavior of new and existing traffic. A separate social media profile should also be created to measure goal conversions and track user behavior.

Branding - Importance of Branding a Product

2009-05-29T01:56:00.004+08:00

Branding and Marketing

Marketing is the overall umbrella, so to speak, with branding being part of the mix.

Firstly, you create a brand (name, logo, treatment) and you standardize it. To protect it,you should trademark it. Initially, any and all materials or applications you create with this brand, you need to make sure it is consistent in look/feel/color, etc....so that you are not only re-enforcing the trademark but you are also establishing awareness among your customers/ clients/ consumers.

Tools - advertising in print, internet, TV, collateral materials, etc. It just depends on on
your market, target demographic, objectives, strategies and product.

Marketing is the entire process of developing, promoting and selling products or services.
Branding is a component of marketing.

Brands are unique and differentiated sets of associations that create relationships with
intended targets. Why are they important to customers and prospects?

-They create convenient “shortcuts” to decision making.
-They create expectations about the product and service experience.
-They create expectations about quality about quality and value.
-They help manage uncertainty by ensuring the predictability of outcomes.
-They help users express themselves.
-They are vehicles through which users align themselves with ideas, principles, values and

benefits that are important to them.

A Brand is not advertising, a logo or a positioning line (“Just Do It”, for example). It is
more than just a product name. A Brand is a covenant with the customer. This covenant must
convey a series of expectations and a predictability which, when consistently met, sets up
the Character and Integrity of the Brand. A Brand consists of three parts:

1. Physical Attributes.
2. Style.
3. Character.

Social Media More Difficult in B2B Than B2C - Discussion

2009-05-22T01:21:00.006+08:00

Social Media Marketing Difficult In B2B website Compare To B2C Website :

The interesting thing is that in the B2B space, we have "talents" or highly experienced, skillful and talented professionals who are individuals who own their human capital.

So these talented folks could work in networks that exist BETWEEN corporations. In fact, this is what the Linux developers are doing, and there are over 10,000 of them (if I remember correctly).

Am not sure if such networks can be called "social media" or should be more accurately called "socio-productive media" since they DO create wealth (although only a few companies are positioned and structured to benefit from this wealth, such as Redhat).

There's also a distinction between B2C vs B2B in that consumers create objects for consumption while businesses usually create "capital goods" which are then USED to produce (consumer) value.

This doesn't mean "digital consumer goods" are less valuable. Just look at teen millionaire Ashley Qualls' Whateverlife.com!

As to whether the basis for Social Media is as effective or more difficult to manage in the B2B space, it depends on how the company leading the effort can convince participating contributors of what they stand to gain if they participate.

B2c and B2B Marketing

Google Analytics . What is a length of visit and depth of visit?

2009-05-16T17:06:00.003+08:00

Defination :

*Length of Visit: amount of time spend on a site during a visit.
*Depth of Visit: amount of pages viewed on a site during a visit.

You can easily track both of these metrics for your site (and various visitor segments) with a web analytics package such as Google Analytics (which is free). Install and configuration for basic use is very straightforward.

Length and depth of visit are two useful metrics to track but aren't generally goals in themselves. I would rather someone paid a short visit to my site and filled out a contact form than have them interact with it for an hour and leave without me ever knowing who they were.

You need to carefully define the purpose of your site and figure out what a successful visitor interaction (goal) is. This could be:
A sale.
A capture of contact info.
A white paper download.
A signup or account creation.

Analytics packages allow you to define and demarcate these critical goals and the funnels or paths that lead to them through your site. This allows you to fine-tune the process from first contact to the generation of new or repeat business.

Let me Know ? Now days Google display a Arrow mark ( Both upper and Lower ) and comment option during searching any Keyword .( Every one knows well)

2009-03-25T21:05:00.001+08:00

My Doubts ::

1)By using a upper arrow mark last site come to first . ( so first diplaying site goes to last)
2)By using this google track our site ?
3)Comment section (If our competitor give a wrong comment even though .they access . so our site get wrong impression )
4)One More Option Close option . When we close that site ( during display in google site are disappeared)
5)I like to know By using this trend google give any impression (or ) track our site in special way ?
6)In Future those Option are useful for any tracking ?

Please suggest If know mean

Does Google pay any attention to a top level domain when ranking websites? Please Give your Suggestion

2009-03-14T15:16:00.003+08:00

When talking about regionally specific TLDs, the answer is yes of course. Like we have
already agreed, a country code top level domain is the most effective tool for Geo targeting.

But what about non-country-specific domains? Do they matter with Google Algorithm?

Quite an easy question and yet there is no definitive answer.

Historically, a generic top level domain (a wiki link) shows which type of organization a website belongs to:

* .com = ‘commercial’ (an open TLD)
* .edu = ‘educational’ (limited)
* .gov = ‘governmental’ (limited)
* .mil = ‘military’ (limited)
* .org = ‘(non-profit) organization’ (an open TLD)
* .name = ‘individuals, by name’ (an open TLD)
* .net = ‘network’ (an open TLD)
* .biz = ‘business’ (an open TLD), etc

Let me know . By choosing a domain which may be best , bussiness targeted and seo friendly . up to my point .com and .net is best . Please give u r suggestion based on domain and seo point of view (Google Search engine)

Social Bookmarking Sites

2009-02-19T18:51:00.001+08:00

TECHNOLOGY:

Slashdot
Dzone - Developers
CSS Globe
DNHour - Domain Name News
Pixel Groovy - Web design
Design Float - Web design
Leet Daily
DevelopersNiche

INTERNET MARKETING:

PlugIM
Sphinn

NEWS:

Digg
Netscape
Reddit
Newsvine
News Heat - Politics
Sk*rt
Shoutwire
Wobblog
Content Pop
Blogg-Buzz

BOOKMARKING:

del.icio.us
Ma.gnolia
Furl
AllMyFavorites
Blinklist
Blogmarks
Blummy
BuddyMarks
BookmarkTracker
Chipmark
Connectedy
De.lirio.us
Dogear
Favoritoo
FeedMeLinks
Foxmarks
Fungow
Linkatopia
Livemarks
Mobilicio.us
Mylinkvault
Socializer

SHOPPING:

AgentB
Dealigg
Yub
BiddingBuddies - For Ebay members
ThisNext
Zebo
Judy’s Book
Deal Comet

MUSIC/POP CULTURE:

Purevolume - Music
Last.fm
Buzznet
MOG
Soundpedia

IM/MOBILE:

Twitter
Pownce
FlickIM
IMified
Radar
Zannel

PHOTO SHARING:

Flickr
Photbucket
Fotolog
Fotki
My Opera
Zoomr
Text America
Picli

VIDEO SHARING:

YouTube
Broadcaster
Panjea
Revver
Viddler
Video Bomb
Video Sift

FASHION/CLOTHING:

Threadless - T-shirts
Stylehive

EDUCATION/BOOKS:

Shelfari
LibraryThing
BookCrossing
Good Reads
Book Tribes
Connect via Books
qoolsqool

ARTS:

Humble Voice - Art, music, video, photography
Virb - Music, art, fashion, film and more
imeem - Music, videos, photos
deviantART

SOCIAL ACTION:

TakingITGlobal
Care2 - Social Issues/Humanities
Hugg - Environmental
Planet Change - Environmental

CULTURES/FOREIGN LANGUAGES:

Amina - Chechen Republic
Wamba - Spanish social network
Black Planet - African American
Hyves - Dutch
IRC Galleria - Finland
iWiW - Hungary
LunarStorm - Sweden
Playahead - Sweden
MiGente - Latino

Refrence::
http://vandelaydesign.com

Off page Optimization Technique and Methods

2009-02-05T23:57:00.002+08:00

Off-page Technique ::

Link Popularity is an important factor, used by almost all of major search engines to rank websites. Link popularity can be increased by link exchange or acquiring one-way incoming links.

Since link popularity is an important factor in determining search engine ranking, plan it carefully. Don't just exchange links indiscriminately, link to web pages that are similar to your niche. Also have your incoming text links centered on your key phrase.

It is not only the quantity of links that counts, but also the quality of the links. So, you will be better off with a few links from good quality web pages (those that ranked high by the search engines) than many links from low-ranked web pages.

How to acquire one-way incoming links? You could either purchase them or do it the organic way – write articles related to your niche and post them at article directories that command high web traffic.

Search engine rankings are extremely important for a successful Internet marketing campaign. Get your basic SEO right. Try the steps listed above. Good search engine ranking does not happen overnight. Be patient. Depending on the competitiveness of your key phrases it could anywhere between 3 to 6 months, in some cases a year, for your web pages to rank high at the major search engines like Google, Yahoo and MSN.

Off - Page Optimization Methods ::

* Submission to important paid inclusion directories
* Yahoo Directory Inclusion
* Submission to Dmoz directory
* Submission to more than 500 free inclusion quality directories
* Re-optimization of site
* Reciprocal link building - 2way and 3way links
* Link Popularity through one way links
* Buying text link advertisements from relevant sites to increase the link popularity
* Article Submission
* Newsletter Submission If Required
* Forum Posting If Required
* Blog submission If Required

On Page optimization Techniques and Methods

2009-02-05T23:54:00.001+08:00

On-page Techniques

1. Use text not graphics for your web design. Web pages that are loaded with graphics are not friendly to search engines' crawlers. Search engines classify and rank pages by text, not graphics.

2. Build your web page content around specific key phrases. Your web pages must have specific themes. It would be very difficult to rank high for generic terms. Carefully research and select 2 or 3 word phrases pertaining to your niche to optimize. Don't just optimize your home page. Work on your sub pages. You want as many pages as possible to be indexed and ranked well.

3. Organize your website internal links. You want all your web pages to be crawled and indexed by the search engines. You want to make it easy for crawlers to find your internal pages. It is best to include text links to these pages from your home page, and to cross-link all your web pages.

If your navigational system uses Java-script or images, then you have to add text links at the top or bottom of your web pages to make sure that the crawlers follow all the links. Double-check all your links to verify they are working.

4. Include your key phrases at the following places…

a. URL and file names. The URL and file names are important indicators to search engines. It is good SEO practice to put your key phrases either in your main domain name or in your file names.

b. Title and description tags. Your title text is displayed in the blue line at the top of your browser. It is located in the head section of the html document. Include your key phrase in your title tag.
Description tags are not visible to website visitors. Search engines often display them as text form to give searchers a cursory glance of your web pages is. Your description tags should be compelling to pull in visitors. It should contain your key phrase.

c. Headlines and subheadlines. Place your headlines at the top of your web pages page. Your headline and subheadline texts should be enclosed with special header tags such as h1, h2, h3.

d. Body Text of web page. Your key phrase should appear in the first paragraph, center and the last paragraph of your body text.

e. Anchor text. These are your navigational links, incoming and outgoing links of your web pages.

Important note: Don't use the same key phrase in your URL, filenames, title tags, description tags, headlines, body text and text links. Search engines may penalize you for keyword spamming. Use variations of your key phrase or terms related to it.

5. Add fresh content to your website regularly. Both search crawlers and your website visitors feed on content. Web pages with fresh informative content tends to be bookmarked. If you add fresh content regularly, other webmasters would naturally link to your web pages.

On site optimization Methods ::: [ On Page Optimization ]

* Homepage Optimization
* Meta tags placement
* Content fixing
* Monthly Manual Update to Optimized Content
* Fixing the text links
* Optimized Navigational Structure
* Site map for better crawling of your site
* Descriptive site map creation
* Link resource page creation
* Link exchange page creation
* Image Optimization
* SEO Copywriting
* Spell Checking
* HTML Validation Checking
* Browser Compatibility checking
* Website Load time checking
* Creation of robots file
* MOD_Rewrite / URL rewrite for Dynamic sites for better search engine crawling

Challenging Questions To Seo Expert ?

2009-01-23T21:37:00.009+08:00

In Google Analytics We Know about , Content Part :: - Top exit page traffic

Question Section ::

1) How to avoid a more top exit visitor for my page ?

2) How to avoid a marketing My site for Un necessary " Keyword " Present in my

web site ?

Conditions ::

1) Client Expectation :: says not need to modify a content what ever present in

site .

Disadvantage ::

1) user stay that page very less time For that keyword .

2) Create a Un necessary Traffic . So client Not Satify Our Traffic Report .

3) Getting a Use less market for our site

Please Mail your answer or comment in Blog ::

Questions To Seo Expert ?

2008-12-28T13:01:00.007+08:00

1) Tell me whether ajax site is search engine Friendly or not ?

2) Tell do how do u make a flash site crwlable in search engines ?

3) Tell me a technique to bring a ajax site easily manner in search engine ?

4) Pdf Files is search engine friendly ?

5) Techinques of marketing a video sites ?

5 Mistake Can Kill Your SEO Process

2008-12-26T12:51:00.006+08:00

The whole SEO process can be divided among three major parts i.e.Crawlabilty, Content and Links. These three things are pillars of Search Engine Optimization and so to your site's success path.First keep this thing in your mind that Search Engine Spiders are not all that smart. If a spider can't find content (suppose there is a broken link, for example), it's programmed to end what it's doing and wouldn't go look around for that great article you wrote. It's going to move on to the subsequent link and keep crawling, crawling, and crawling.

That's what it does.So, it's obvious that if a spider can't access your content then your content will not get indexed and so will never be found on search engines. That's why crawlability is the basic and most important component of SEO and we will highlight these crawlabilty issues.

1) Screwing up Robots.txt file.

Make sure your text is like the one written as

User-agent:* Disallow:
It should not be like the one written as: User-agent:* Disallow: /

This mistake can drop your organic rankings drastically.

2) Too many variables or parameters in your URLs

Although Search Engines are getting better and better in means of
crawling long and ugly looking links but still they don't like them.
Short URL's also do get clicked more often in the result pages and
they are good for crawlabilty and clickabilty.

3) Session ID's in your URL's

Search Engines straight away do not like session ID's in URL's. If you are using Session ID's then just store them in cookies rather than including them in your URL's. Session ID's can cause a single page content to be visible at multiple URL's and thus obstructing the SERP's.

4) Your site suffers from code bloat

Even though Spiders are normally good at sorting out code from content, but that doesn't mean you should make it more complex by having so much code that the content is tough to find.

5) Your navigation and internal linking

Designers and developers can be pretty creative while designing a web site but this creativity may come in the way Search Engine Crawlers.Your site's navigation build in complicated DHTML, java script code,flash or Ajax based can stop a crawler in its track.

Though crawlers have become advanced that they can crawl these entirethings but why take a chance.Crawlability is often ignored in the nameof creativity and coding, but it's as vital to your SEO efforts ascontent development, link building, and any other element of the SEO
Strategy.

Seo Interview question , Seo question and answer , Seo job question , Seo interview question , Seo interview answer , Seo simple question , Seo hard

2008-12-24T18:45:00.004+08:00

Can you write HTML code by hand?

A. Yes I can. I do use some Macromedia dream wever (or) microsoft front page editor and then modify the code by hand as needed.

Could you briefly explain the PageRank algorithm?

A. In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "pagerank" has little to do with actual search results but can make a difference on user behavior.

Have you created any SEO tools either from scratch or pieced together from others?
A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.

What do you think of PageRank?

A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links.

What do you think of using XML sitemaps?

A. I use them. They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.

What SEO tools do you regularly use?

A. Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.

Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?

A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.

What areas do you think are currently the most important in organically ranking a site?

A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.

Do you have experience in copywriting and can you provide some writing samples?

A. My experience in "copywriting" is limited to my site at www.afreshpath.com. It is a blog about outdoor recreation in Nevada and so far is placing well in search results.

Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?

A. Not yet! I am not particularly worried about it but I do try to write in such a way that others would be inticed to submit my articles.

Explain to me what META tags matter in today's world.

A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.

Explain various steps that you would take to optimize a website?

A. 1. Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site
3. Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
4. Examine site navigation
5. Determine the existence of robots.txt and sitemap and examine those for effectivenes.
6. Make recommendations for changes needed for the site and each individual page.

If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.

Rate from 1 to 10, tell me the most important "on page" elements

A. 1 issue is visible text being relevant to expected search terms.
2 would then be page titles
3 is navigation and "alt" attributes for navigation items and link text.
4 would be "alt" attributes for images and other media presented on pages.

What do you think about link buying?

A. I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory.

What is Latent Semantic Analysis (LSI Indexing)?

A. LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.

What is Phrase Based Indexing and Retrieval and what roles does it play?

A. In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases acutally used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "appraoching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

What is the difference between SEO and SEM?

A. Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

What kind of strategies do you normally implement for backlinks?

A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a lik back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.

What role does social media play in an SEO strategy?

A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.

What things wouldn't you to do increase rankings because the risk of penalty is too high
A. I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.

Why might you want to use nofollow on an internal link?

A. Many sites have shoping carts and member login or logout links. This type of link is simply an administrative function and does nothig to contribute to site content. The search engine does not need to index those pages.

Are you familiar with web analytics and what packages are your familiar with?

A. Yes I am and the tool I use most frequently is Google's webmaster tools. I also use the available Yahoo hosting tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed.

From an analytics perspective, what is different between a user from organic search results vs. a type-in user?

A A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A "type-in" user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor.

How do you evaluate whether an SEO campaign is working?

A. The main indicator is to perform a search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect is to use website statistics to determine where traffic is originating.

What does competitive analysis mean to you and what techniques do you use?

A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.

If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

How many target keywords should a site have?
A. I advise not more than three or four well related keyword phrases. This allows for more effective optimization.

You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
A. It doesn't unless the rumor proves to be fact. Yes, I check on the rumor but as with all rumors, it can have detrimental effects if you "jump on the band wagon" and it proves to be just a rumor with no basis in fact.

Why does Google rank Wikipedia for so many topics?
A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

Videos - Matt Cutts: Google's Moral Compass?

2008-11-29T21:16:00.006+08:00

Matt Cutts Interview on Personalization and the Future of SEO

2008-10-30T23:09:00.002+08:00

I had the chance to interview Matt Cutts this week about personalization and it's impact on the SEO industry. Excerpts from the interview and some additional commentary are in my Just Behave column on Search Engine Land today. As promised, here is the full transcript of the interview:

Gord:

We’ve been awhile setting this up, and actually, this came from a discussion we had some time ago about geo-targeting of results in Canada, and we’re going to get to that a bit later. With this recent move by Google to move towards more personalization of the search results page, there’s some negative feedback and, to me, it seems to be coming from the SEO community. What’s your take on that?

Matt:

I think that it’s natural that some people would be worried about change, but some of the best SEO’s are the SEO’s that are able to adapt, that are able to look down the road 4 or 5 years and say, “What are the big trends going to be?” and adjust for those trends in advance, so that when a search engine does make a change which you think is inevitable or will eventually happen, they’ll be in a good position. Personalization is one of those things where if you look down the road a few years, having a search engine that is willing to give you better results because it can know a little bit more about what your interests are, that’s a clear win for users, and so it’s something that SEO’s can probably predict that they’ll need to prepare for. At the same time, any time there’s a change, I understand that people need some time to adjust to that and need some time to think, “How is this going to affect me? How is this going to affect the industry? And what can I do to benefit from it?”

Gord:

It seems to me, having a background in SEO, that the single biggest thing with personalization is the lack of a “test bed”, the lack of something to refer to when you’re doing your reverse engineering. You can’t look at a page of search results any more and say “that’s going to be the same page of test results that everyone’s seeing“. Given that, , more and more, we’re going to be seeing less of universal search results, is this the nail in the coffin for shady SEO tactics?

Matt:

I wouldn’t say that it’s necessarily the nail in the coffin, but it’s clearly a call to action, where there’s a fork in the road and people can think hard about whether they’re optimizing for users or whether they’re optimizing primarily for search engines. And the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward.

At the same time, if you do choose to go to the other fork, towards the black hat side of things, you know you’re going to be working harder and the return is going to be a little less. And so over time, I think, the balance of what to work on does shift toward working for the user, taking these white hat techniques and looking for the sites and changes you can implement that will be to the most benefit to your user.

Gord:

It would seem to be that there’s one sector of the industry that’s going to be hit harder by this, and I think it was Greg Boser or Todd Friesen who said, “You don’t take a knife to a gun fight.” So when you’re looking at the competitive categories, like the affiliates, where you don’t have that same site equity, you don’t have that same presence on the web to work with, that’s where it’s going to get hit, right?

Matt:

I think one area that will change a lot, for example, is local stuff. Already, you don’t do a search for football and get the same results in the U.K. as you do in the U.S. So there are already a lot of things that return different search results based on country, and expect that trend to continue. It is, however, also the case that in highly commercial or highly spammed areas, if you are able to return more relevant, more personalized results, it gets a little harder to optimize, because the obstacles are such that you’re trying to show up on a lot of different searches rather than just one set of search engine result pages, so it does tilt the balance a little bit, yes.

Gord:

I had a question about localization of search results, and I think being from Canada we’re perhaps a little bit more aware of it. How aware are American SEO’s that this is the case, that if they’re targeting markets outside the U.S., they may not be seeing the same results that you’re seeing in the U.S.

Matt:

I think that many SEO’s are relatively aware, but I’ve certainly talked to a few people who didn’t realize that if you do a search from the U.K., or from Canada, or from India, or from almost any country, you can get different results, instead of just the standard American results. And it’s definitely something that’s a huge benefit. If you’re in the United Kingdom and you type the query newspapers, you don’t want to get, necessarily, the L.A. Times or a local paper in Seattle, the Post-Intelligencer. Something like that. So I think it’s definitely started down that trend, and, over time, personalization will help a lot of people realize that it’s not just a generic set of results, or a vanilla set of results. You have to be thinking about how you’re going to show up in all of these markets, and personalization and localization complement each other in that regard.

Gord:
one difference between localization and personalization is that personalization has the option of a toggle, you can toggle it on and off. Localization doesn’t have that same toggle, so as a Canadian, sometimes I may not want my results localized. Where does that put the user?

Matt:

It’s interesting, because you have to gauge…and you talked to Marissa a couple times already, and from that you probably got a feel for the difficulty in making those decisions about just how much functionality to expose, in terms of toggles and advanced user preferences and stuff like that. So what we try to do is tackle the most common case and make that very simple. And a lot of the times, the functionality is such that you don’t even necessarily want someone that’s coming in from the U.K. to be able to search as if they’re coming in from Africa because it just makes things a lot more complicated. So, over time, I’d say we’re probably open to lots of different ways of allowing people to search.

For example, you can select different countries for the advertisements. There’s a GL parameter I believe, where you can actually say, “now, show the ads as if I were searching from Canada. Okay, now I’m going to switch to Mexico”. Stuff like that. And that’s been very helpful, because if you giving Google money to buy ads, you want to be able to check and see what those ads would look like, in different regions. For search we haven’t historically made that as easy. It’s something that we’d probably be open to, but again, it’s one of those things where probably SEO’s are a lot more interested,you’re your regular user isn’t quite as interested.

Gord: And that gets to the ongoing problem. SEO’s have one perspective, users have another and arguably, yes, localization is good for the user, but for an SEO that deals with a lot of Canadian companies where the U.S. is their primary market. They’re looking at hitting that U.S. market. I guess this restricts them to making it look like their sites actually reside in the U.S. to get around it. So again, we’re trying to poke holes in the functionality, rather than live with it.

Matt: Well, one thing that should be possible is to indicate some sort of preference, or some sort of origin of location where you can indicate where you are. Historically Google has been ahead of the other search engines at the time by not just using the top level domain, so .ca, but also the I.P. address. So you can have .com hosted in Canada and that’s worked very well for many, many years. But we do continue to get feedback that people would like more flexibility, more options, so it’s a matter of deciding how many people that would help and just allocating resources on those types of things.

Gord: So we talked about personalization, we talked about localization. Are there other factors that are coloring the search results we should be aware of as we’re trying to consider all these aspects?

Matt: Once you’ve sort of “broken the mould” with different results for different countries, after that it's good for people to move beyond the idea of a monolithic set of search results. If we had the ability to say someone is searching for Palo Alto or someone is searching for Kirkland or Redmond and give them local newspapers, truly local newspapers, that would be a good win for users as well. So over time, I would expect search results to serve a broader and broader array of services. The idea of a monolithic set of search results for a generic term will probably start to fade away, and you already see people expect that if I do a search and somebody else does the search, they can get slightly different answers. I expect that over time people will expect that more and more, and they'll have that in the back of their heads.

Gord: Let's take that "over time" and drill down a little more. One of the things it was interesting for me when I was talking to Marissa with the fact that the Kaltix acquisition was made four years ago and it's really taken four years for that technology to really show up in the search results. Obviously a cautious approach to it. And even with that we're talking a couple of results being lifted into the top 10 and we're talking one in five searches. Also Marissa wasn't exactly sure about this so I’ll clarify this with you. She believed that it would never replace the number one organic result.

Matt: I believe that's correct. I'd have to double check to make sure.

Gord: So that's a fairly tentative step in the direction of personalization, and you said over time we can expect this to continue to ship to be more of an individual experience. Are we talking months, are we talking years, are we talking tomorrow?

Matt (chuckling): It’s usually not our policy to comment on exactly when stuff might roll out in the future, but personalization is an important trend and the ability to make search results better through personalization is really exciting to us here at Google. I think if you look backwards over time, a lot of the reason why we might not have been able to personalize before was because Google was very much a "you come to the front page, you do a search, you get the results and you're gone” type of model. And there really weren't that many opportunities to have a single sign on or some sort of Google account, where we could actually learn or know a little bit more about you to make your results more relevant.

So I think part of it involves getting all of the different ways of having an account together, so you can have personalized news, which rolled out a while ago, you could have a personalized homepage and those things give people a reason to sign in to Google. Once you're signed in to Google that helps us a lot more, by having your search history and the ability to offer personalization. So at least looking backwards, I think some of the amount of time was just getting people ready to have a Google account and not just show up in Google, do a search and leave.

Gord:

So part of it is that transition from a tool you use to more of a community you are engaged in.

Matt:

Yes

Gord:

That’s moving closer to your competition, notably Yahoo and Microsoft. Google's done very well as a tool. Is this just the inevitable progression?

Matt:

I think one nice thing is that Google adapts very well to what users want, and also the industry marketplace. And so when our primary competition was a pure search engine, whether it be AltaVista or AlltheWeb or HotBot or Inktomi, then pure search mattered very much. Search is still a part of everything we do. It's at the core of all the information that we organize and yet competing against sites like Yahoo and Microsoft involves a different set of strategies than competing against just a search engine for example. So I think competition is very good for users, because it makes all of us work hard and it keeps us on our toes. The one strength that Google has is that we do adapt and we look at the marketplace and we say, “What do we need to deliver next for our users to help them out and to encourage them to be more loyal to Google?”

Gord:

So for your job, where you're looking at the quality of the index and policing it, how does personalization change your job?

Matt:

To some degree, it makes it easier, because it's not one monolithic set of search results anymore. But let me flip that around and say how we can make it easier for SEO’s as well. I'm a computer graphics person, so if you go back to a concept called digital half toning, it’s this process where you have nothing but black and white, yet you are able to approximate different shades of gray. And if you look at the existing set of search results, a lot of people before had a very black or white mentality. I'm ranking, or maybe I'm ranking number one or are not in the search results at all. And that's a very harsh step function, in terms of you not ranking where you think you should be, and maybe you're not getting very much traffic at all. If you are ranking number one, or very highly, you're a very happy person. And yet that monolithic set of search results may not serve users the best. So now as we see that spread and soften, more people can show up at number one but for a smaller volume of queries. And so individual users are happier because they're getting more relevant search results and yet it's not a winner take all mentality for SEOs anymore. You can be the number one ranking set of results for your niche, whether it be a certain demographic or a certain locality, or something like that. And I think that's healthier overall, rather than having just a few people that are doing very well, you end up with a lot more SEO, and a lot more users who are happy and that's softens the effect quite a bit.

Gord:

What you're talking about is a pretty fundamental shift in thinking on the part of a lot of SEOs...

Matt:
yes

Gord:
... a lot of SEOs are almost more engineers right now, where they're looking at the algorithm and trying to figure out how to best it. You're asking them to become a lot of things, more marketing, PR, content developers, and know more about the user, more about user behavior online. These are very different skill sets and often don't reside in the same body. What is this going to do to the SEO industry?

Matt:

I think the SEO's that adapt well to change an optimized for users are going to be in relatively good shape, because they're trying to produce sites that are really pleasing and helpful to users. It's definitely the case that if all you care about is an algorithm than the situation grows more complicated for you with personalization. But it's also an opportunity for people to take a fresh look at how they do SEO. So give you a quick example: we always say, don't just chase after a trophy phrase.
There are so many people who think if I ranked number one for my trophy phase I win and my life will be good. When, in fact, numerous people demonstrated that if you chase after the long tail and make a good site that can match many many different user’s queries you might end up with more traffic than if you had that trophy phrase. So already the smart SEO, looking down the road, knows that it's not just the head of the tail, it's the long part of the tail and with personalization and the changes in how SEO will work, it will just push people further along the spectrum, towards looking at "it's not just looking at a number one result for one query, how do we make it across a lot of queries. What value do I deliver? Am I looking at my server logs to find queries that I should be targeting? And not just search engines, how do I target different parts of the search engine? Like the local part of Google, the maps part of Google. How do I target Google notebook and the other properties and how do I show up well across the entire portfolio of search properties?” And that's a healthy transition period that will push people towards delivering better value for their users and that's better for everybody.

Gord:

I get that and I'm an SEO. My challenge comes in getting my clients, who in a lot of cases did their own SEO or worked with another SEO firm before they came to us and are used to that trophy phrase ranking. How do we get them to get? Because I see that being a challenge with a lot of SEOs. They will understand that, but getting the client to understand it could be a different matter

Matt:

Sometimes I think you might have to do a demonstration like sign them into personalized search, do a query, sign them out, do query and show them, these are very different sets of results. And sometimes the demonstration can be very visceral, you know, it can drive home the point that it's not just going to be this one trophy phrase. People are going to have to think and look at the entire horizon of the space.

Gord:

In Google there's a very definite church versus state divide and traditionally the relationship with the advertiser was almost exclusively on one side of that divide. But this could mark a fairly fundamental shift, and it will impact your advertisers, so as part of that community, will Google be doing anything to help those advertisers understand the organic part of their visibility on Google? Will you be doing the same demonstration you just telling us we should be doing?

Matt:

I think Google is always trying to communicate with the outside community, both with webmasters and advertisers. So it's really exciting to see some of the different techniques that we've used, everything from webinars to training materials to making videos available. I would definitely say that every part of Google is going to keep their eyes open on how to best communicate how to stay on top of changes, because nobody wants anybody outside of Google to be unprepared for personalization or improvements in any of our technologies.

Katie (Katie Watson, Google PR representative who was sitting in on the interview) Something to actually cite there is that I know we recently just opened up our webmaster blog to outside comments, so that’s a good example of gradually moving forward to communicate even better.

Matt:

You were couching the question in terms of advertisers, but if you look at the general story of webmaster communication and assume that that's the leading edge, it's pretty safe to assume that those smart ideas are percolating throughout the company and we’re trying to figure out all the different ways to communicate more.

Gord:

So that's the canary in the coal mine. Whatever's happening in the webmaster community will act as a testbed for communication?

Matt:

Exactly.

Gord:

There is a debate raging right now about “is SEO rocket science”? (Matt begins laughing) So what does personalization means for that debate? Does it become more complicated? You said it becomes easier in some ways and I countered that by saying that may be, but is also spreading out in a lot of different directions. Is there still a place for the pure SEO consultant out there?

Matt:

I think there still is a place for you for a pure SEO consultant but it's also true that over time those consultants have to keep adding to their skill set. A few years ago no one would have even thought about the word Ajax and now people have to think about Ajax or Flash and how do I handle some of these new interfaces to still make sites crawlable? So I definitely think there will still be places for consulting and improving crawlability of sites and advice on keywords and personalization will add some wrinkles to that, but I have faith that, over time we’ll see the benefit to users and if you make good site for your users, you will naturally benefit as a result. Some people spend a lot of time looking at data centers and data center IP addresses and if people want to have that as a hobby they're welcome to it but a lot of people don't do that anymore and they're just worried about making good results and yet, everything still comes out pretty well for them.

Gord:

Some time ago I wrote a column along that line and said that, in many ways, the white hat SEO has helped clean up the Black hat side of the street because they enabled those good site to be crawled, to show up in the index and to assume their rightful place in the results. It would seem to mean that personalization is just going to drive that process faster.

Matt:

I think it will. It's making Black Hat tougher to do. I think it's interesting, it was designed primarily to improve the relevance for users but as a side effect, it definitely changes the game a lot more if you're on the Black hat side of things then if you're on the white hat side of things

Gord: Matt, I think that wraps things up for me..

Matt: Thanks, that was fun.

What is the Easyest Way to Build Links for a New Site? | seo resumes in pune | seo resume in pune | seo pune | seo cv in pune | seo cvs in pune

2008-10-30T14:10:00.001+08:00

Question: We have a new website. What is the easiest way to link up with other websites to build traffic?

Answer:

Link building is such an important area of owning a business website. It’s a great way to promote your site and your business. And it is also critical for search engine rankings. Think of link building as networking for your site. The more people that know about your site and can find it the better.

Like networking, link building is fairly simple. Its all about communication. The drawback – you have to invest a lot of time. Here is the basic process of link building. You need to find websites that you would like to link with. You have to make a request to get a link from theses sites. Then you have to wait for an answer to your request. You have to manage the links on your site. Finally you have to make sure that the link is actually in place. As you can see from this process it relies to a great deal on other people’s participation. This is where it gets tricky as there are no guarantees that people will work with you or help you.

The easiest way to build links for a new site is through a directory submission program. Find more information here. The best links for your site are one way non-reciprocated links; in other words a vote for your site from another site that you haven't paid for through a reciprocated link. Directories are ideal for this as they are authority sites that will hand non-reciprocated links to websites. Not only this, but directories are still used extensively by searchers due to the way the data is presented.

Unscrupulous people have come up with ways to artificially build links without all this work. These link packages or link ‘farms’ can get you a lot of links quickly, but they can also get your site banned by the search engines. It is suspected that Google also have a link filter in operation as part of their current algorithm. It looks like this penalizes any sites that build links too quickly or if these links seems unnatural. These type of link building campaigns are to be avoided.
As you have probably observed in life there are not many ‘get rich quick’ systems that really work. The same holds for link building. The truth of the matter is that you get out of it what you put into it. There is no getting around putting in hard work and time to link building. The good news is that this effort pays real dividends for your business as the links you build will be natural, long lasting and of value to you.

7 Powerful Ways to Get One-Way Inbound Links | Seo Resumes In Pune | Seo Resume In Pune | Seo Cv In pune | Seo Cv In Pune | Seo Pune | Sem Pune

2008-10-30T13:36:00.000+08:00

It's no secrët that having links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website. So, how do you get one-way inbound links to your website? Well, there are numerous ways, and I am going to focus on seven of the most effective techniques.

You probably already know about link exchanges as great way for getting links to your website. However, with link exchanges, you have to give a reciprocal link back to the website that is linking to you. In this article I am going to show you how to get links to your website without giving a link back.

Ok, below are seven powerful ways for getting one-way inbound links:

1) Content – Packing your website full of useful content is one of the best ways to get inbound links. When you have a lot of content other webmasters will naturally link to you because your site will be valuable to them and their visitors.

Some examples of good content to add to your website would be; frëe articles, tools, tips, and resources related to your website theme. You could also have a blog that you update regularly with fresh content.

2) Testïmonials – A big trend on the internet currently is adding testïmonials to websites. The site owners typically get the testïmonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.

Every time you come across a great website, or have a good experience with a purchase, send a testimonial to the website owner. If they decide to publish your testimonial you will get a link to your website. After a while these links will add up to a significant number.

3) Online Directories – There are hundreds of online directories that accept website submissions. This is a very good technique for getting one way inbound links. Many of the top directories require you to pay for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra monëy. However, there are also numerous directories that will accept your website without payment or a link back.

All you have to do is find the ones that accept frëe submissions and you will get your one way inbound links. You can find quite a few directories, and some other great information about submitting to directories at Directory-Pages.com

4) Articles – Writing articles is one of the best techniques for getting one-way inbound links to your website. Many webmasters are looking for more content for their websites and ezines. You can provide them with that content by writing articles and submitting them to websites, ezines, and article directories.

In return for your effort you can put a little blurb about yourself and/or your business, with a link to your website, at the end of the article. You will rack up a very high number of inbound links to your website by utilizing this technique. I have done it many times with a lot of success.

5) Frëe E-book – You can write an e-book and offer it for frëe in exchange for a link to your website. You can also put links to your website and other affïliate links in the e-book. Putting the links in the e-book will increase your website traffïc and affïliate profïts.

You are probably thinking that you can't write an e-book. Well, yes you can! It doesn't have to be some killer piece of work that you spend months writing. Instead, you can just make it a collection of your favorite articles, resources, and tools related to your website theme. As long as it is useful to your visitors they will gladly link to you in order to get it.

6) Blogs – There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.
The second way you can get one-way inbound links with your blog is to submit it to blog directories. Just like website directories, there are tons of blog directories on the internet that you can submit to for frëe. Just do a search on Google for "blog directory" and you will find many of them to submit to.

The third way of getting inbound links with a blog is to host it somewhere other than on your website. Then, provide a link from your blog to your website. After you have done that, you can submit your blog to directories for the extra page rank and added exposure. Use this third technique with as many blogs as you have time to update regularly with quality content.

7) Frëe Article Directory – Create an article directory on your website and allow your visitors to submit articles to it. Ask for a link back to your website in exchange for the article submission. This will build your inbound links and create frëe content for your website. I have successfully used this technique for quite a while. You can see one of my article directories at Work-At-Home-Jobs-Iowa.com.

Alright, there you go, you have seven very effective techniques for getting one-way inbound links to your website. Get started on them right away and you should see your search engine rankings rise, your website traffïc increase, and your profïts explode. If you have any questïons about any of these linking techniques just let me know, I will be happy to help. You can find my "contact me" link at the bottom of my website.

SEO For The Big Three Search Engines | seo resumes in mumbai | seo resume in mumbai | seo resume in delhi | seo resume in pune | seo resume in mumbai

2008-10-29T22:03:00.000+08:00

Ranking your website highly on one of the "big three" search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all – how do they do it?

While all of the major search engines use different algorithms, the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weïght each of these factors are given – the possible variations that can produce relevant results are limited.

For example, if inbound links are given 0% weïght then insignificant sites will rank highly for high-competition phrases. Many reputable companies such as Microsoft could löse rankings for their own names so links must and will always hold value. On the other hand, if links were to hold 100% weïght then sp@mming the search engines would be a simple matter and so there are a limited number of possible variables in between these extremes that this factor can have, no matter which engine we are optimizing for.

That said, there are still three main engines with three distinct algorithms despite common requirements. To clarify how to optimize for all of them it's easiest to discuss them individually first. Due to the way their algorithms work, it is best to expect rankings on MSN first, followed by Yahoo! and finally Google (I am assuming that the phrase is at least moderately competitive). For this reason, we will discuss them individually in that order.

SEO for MSN

Proper SEO for MSN requires that a site be structured well with a distinct theme throughout and many inbound links. The advantage an SEO has while optimizing a site for MSN is that MSN tends to pick up and credït new content and inbound links very quickly. That means that with the right tactics in place, one can rank a website relatively quickly on this important engine.

While MSN has the lowest number of searches performed on it, ComScore's report back in July revealed that MSN searchers were also 48% more likely to purchase a product or service online than the average Internet user. A very important statistic for website owners that sell online.

To rank highly on MSN one needs to build a solid sized site (exactly how large will depend on your industry – look at the size of your competitors' sites for an idea), a relevant theme throughout the site that focuses on your primary keywords and a good number of links. MSN doesn't (at this time) employ an aging delay on links such as the one employed by both Google and Yahoo! so the effects of the site and inbound links can be picked up very quickly and with good SEO efforts one can rank well within a few months on MSN for competitive phrases.

SEO for Yahoo!

Until recently Yahoo! acted very much like MSN, but nöw it's leaning a bit more towards Google. Ranking a website well on Yahoo! requires a solid-sized site with unique content and a very good number of links.

While PageRank is a Google factor, Yahoo! does have some type of page value factor at play. Many moons ago Yahoo! was playing with a PageRank-like calculation called WebRank. They even went so far as to put out a beta toolbar testing it. This indicates that there is a factor at play in the Yahoo! algorithm similar to Google's PageRank – they just don't advertise what a specific page's value is.

Yahoo! is placing a fair amount of emphasis on the age of links though not in the same way that Google is. We will get to Google shortly, however to understand what to expect from Yahoo! one must understand that when you get a link to your website it won't deliver its full value for a number of months. While the exact number of months in unknown, it appears to be around 8 before it delivers its full weïght, though it will hold some weïght from day one and this weïght will increase as time passes.

To rank well on Yahoo!, you must optimize your site similar to what you would do for MSN and you must build a large number of inbound links and have patience as these links age. You will not see a sudden spike 2 weeks after a large link-building campaign. You will likely have to wait 3-4 months to notice any significant effect.

SEO For Google

Virtually every webmaster and website owner is primarily concerned about attaining Google rankings because of the significantly higher number of searchers using it. Provided that you are building your website following the best practices of SEO (i.e. unique content, a sizable amount of content, and a good number of incoming links), then your rankings are sure to follow. However, because of the aging delay it will likely take longer than for MSN or Yahoo! Google considers the age of your links, your domain and even the individual page to be factors, and the longer your page has been online the better.

Essentially, ranking a site on Google requires that you take the same actions as for the other two, continue your link building efforts on an ongoing basis to ensure that you end up with more-and-more links, and that you update your content and add content on a fairly regular basis (through the addition of a blog for example).

Tying It Together

The logical process for a new website or one at the first stages of SEO is to first target MSN. At this point, you can focus your attention on continuing to build high-quality, relevant links to, and content on, your site which will continue to increase your value on Yahoo! and Google.

Analysis will be required to determine exactly what weïght you will be giving to different areas. For example, if your onsite factors are optimized for MSN, then you know that you will need to make up for this in the offsite factors for Yahoo! and Google. If you figured you would need 100 links to rank on Google, then you will nöw need to up that number to account for the fact that you have optimized your site for a different engine.

During the analysis process you will likely want to use a tool to speed up the process of keyword density analysis and competitor link analysis. At Beanstalk we use a tool called Total Optimizer Pro though there are others out there (note: I have yet to find one that does what this one does as quickly and easily).

Conclusion

I am hoping that none of you read the title and were expecting to rank on the first page of all three major engines next week. Ranking highly on all three major engines takes time, patience and a good few rounds of tweaking to get the perfect balance of onsite and offsite optimization. Of course, as you can gather, done properly it's well worth the effort.

Blog Tips: 8 Ways to Get People to Read your Content !

2008-10-22T00:36:00.002+08:00

1.) Plan Ahead

Listen, if you don’t know where you’re going with your writing, than your readers don’t stand a chance. Before you sit down and put fingers to keyboard, think about what you want to say and what the logical flow of your thoughts should be. Your writing should be orderly and have direction. If you’re looking for a great starting place, try this simple adage: Tell people what you’re going to tell them, tell them, and then tell them what you’ve told them. It’ll help lend focus to your thoughts.

2.) Know your Audience

It seems like common sense, but you’d be surprised. For example, if you know that your travel site appeals to young urban professionals, writing a blog post about retirement travel is probably not going to go over well. Think about your idea and spin it: Maybe your blog post could be about where to send your retired parents on vacation. Find a way to make your new product or service appeal to your existing audience.

3.) The K.I.S.S. Principle

In other words – Keep it Simple Stupid (Hey, don’t blame me, I didn’t invent the acronym). Did you know that most newspapers write their stories for a grade seven education level? Writing for the web shouldn’t be any different. And, while it’s great that you have a PhD in entomology, but if your readers don’t know you’re talking about bugs, you aren’t going to get your points across.

Source: Speakwell

4.) N.M.A.P. (No more acronyms please)

Given the previous entry, this one is a little ironic. But here’s the thing. Just because you know what you’re talking about when you mention a BOGOFF (Buy One Get One For Free) or E&OE (Errors & Omissions Excepted); doesn’t mean that the people reading your blog do. Explain what your acronyms mean before you lose all your readers with your technical talk.

5.) Mix it up!

Sometimes copy can feel really stale and boring, but you can’t quite figure out why. It’s often due to the overuse of certain words in your copy, so take a look over what you’ve written. If you see that every sentence starts with the word ‘the’ then you need to make a change. This also applies to words in a paragraph, if you’ve described something as ‘good’ four times in the past three sentences it’s time to pick a new adjective.

6.) Use Awesome Words Sparingly

Being overly descriptive with your writing is not necessarily a good thing. If you were writing a novel, sure, there might be room for more flowery turns of phrase. Web copy though, should be more simple and direct. Don’t over illustrate what you’re trying to say, just say it, otherwise you’ll lose your readers.

7.) Text Not

It doesn’t matter how busy you are; text speak does not belong in proper copy. Take the time to write out each of the words you want to say, otherwise you’ll turn off your readers. Because, not only is text speak annoying, it can also be hard to understand, so resist the urge, kwim? (Oops!)

8.) Slash

Once you’ve finished writing your blog or article, save and close the file and walk away from it. After you’ve taken a little bit of time (20 – 30 minutes) come back to it and start editing. Your fresh eyes will help you be able to see the mistakes and the unnecessary parts more easily. And remember, if you think you’ve gotten a bit too wordy or it runs a little too long, than it probably has.

We write content for our websites or blogs because we want people to read it, but appealing to readers in the information age is easier said than done. Writing should be tight, direct and interesting to your readers. Following the above copywriting guidelines should get you on your way to improving your copy.

Refrence :
http://www.searchenginepeople.com

Web Analytics For yahoo | Yahoo providing a traffic report like google

2008-10-22T00:01:00.002+08:00

Yahoo Traffic Tool :

The most important tool for any online marketer is the log analyser. It reads your web site log files and generated various reports to present the data in the user readable and understandable value. Younger online marketers, probably don’t even know what the log analyser stands for, since Google bought Urchin, and made it free and publicly available in its online incarnations as Google Web Analytics. It the ‘Learn From the Best’ fashion Yahoo bought IndexTools some 6 months ago, an today announced the availability of Yahoo Web Analytics.

Yahoo has a bit strange ‘Go To Market’ strategy in letting only a limited number of users to it. Their message printed between the lines is that if you become an advertiser with the Yahoo
Search Marketing – ‘apt’.

And this is where Yahoo got it all wrong and missed a huge opportunity. Yahoo is here just chasing the direct revenue, with giving a free Yahoo Web Analytics to those who pay for advertising in their channel. What they should have done instead is to use the same carrot on the stick approach and give it free to the publishers of their ads. It would widen their ads network and made it more interesting to the advertisers.

But then again, Google with its the largest online advertising channel AdWords, is giving Google Analytics for free to anyone? Yahoo should have a much better product to create a compelling reason to switch.