Google Cafine | Google Cafine New Search Engine | Syed Alaudeen Seo Executive

Google has gone ahead and done what search marketers could only have previously dreamed about: given us an advance preview of search engine update "Caffeine."

What is different between the old version of Google (what we currently see at www.google.com) and this new "Google Caffeine" version of Google? Some are saying that this new version is much faster than the older version of Google


Google Cafine New Search Engine


New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

Google Cafine New Search Engine Video :

Microsoft, Yahoo! Change Search Landscape

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users andadvertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies' complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft's competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world's favorite online destinations and Web products.

"This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development," said Yahoo! CEO Carol Bartz. "Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences."

Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!'s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.

Microsoft CEO Steve Ballmer said the agreement will provide Microsoft's search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company," said Ballmer. "Success in search requires both innovation and scale. With our new Bing search platform, we've created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there's so much more that search could be. This agreement gives us the scale and resources to create the future of search."

"This deal fits the long-term strategic direction of Yahoo! to remain the world's leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal," said Roy Bostock, chairman, Yahoo! Inc. "This is a significant opportunity for us. Microsoft is an industry innovator in search, and it is a great opportunity for us to focus our investments in other areas critical to our future."

refrence From this site

http://www.choicevalueinnovation.com/thedeal/pressroom/Default.aspx

Branding a Produt

Marketing is a set of activities with the overall goal of creating and nurturing customer relationships. As such it involves decisions in four major areas :

1. The product/service -- what will best meet the needs of my customers? What are my customers really purchasing?

2. Distribution -- how can I make it easy for my customers to purchase the product? Do I need the help of other firms for location, service, customization, systems integration, etc?

3. Promotion and communication -- how can I let my customers and prospect know about the value of the product/service? How can I create an information path for them to communicate with me?

4. Price -- what price is appropriate for the product -- competitive in the market, reflective of the quality and perception of the product, acceptable to the customer and suitable for my business needs?

Branding is a subset primarily of promotion. The concept is to first, understand what the essential, core value is that your customers hold for your product category. You then want to create/modify your product to best deliver on that core value and then promote it such that the consumer intimately associates -- believes -- that your product best delivers the value.

Social Media Metrics

Measuring Social Media Marketing

There are essentially three areas that should be measured in any good Social Media Marketing campaign: social media interaction, search saturation, and referral traffic (can include goal conversion/user behavior)

Social Media Interaction

Social media interaction measures how users interact with a company's social media profiles. This includes number of friends, comments, ratings, sent messages, and views. Social interaction can be weighted where a direct question about the product gets more weight than a "thanks for the add" comment. Social media interaction metrics will provide an idea of the popularity of a company's profiles and pages.

Search Saturation

Search saturation measures online visibility of a company’s social media sites. At Anvil, we measure search saturation metrics by determining online visibility percentage of the social media sites for targeted keywords. Search saturation metrics will help identify which sites need to be further optimized for keywords and which sites are ranking well.

Referral Traffic

Referral traffic is measured using Analytics. Traffic should be analyzed to monitor the behavior of new and existing traffic. A separate social media profile should also be created to measure goal conversions and track user behavior.

Branding - Importance of Branding a Product

Branding and Marketing

Marketing is the overall umbrella, so to speak, with branding being part of the mix.

Firstly, you create a brand (name, logo, treatment) and you standardize it. To protect it,you should trademark it. Initially, any and all materials or applications you create with this brand, you need to make sure it is consistent in look/feel/color, etc....so that you are not only re-enforcing the trademark but you are also establishing awareness among your customers/ clients/ consumers.


Tools - advertising in print, internet, TV, collateral materials, etc. It just depends on on
your market, target demographic, objectives, strategies and product.


Marketing is the entire process of developing, promoting and selling products or services.
Branding is a component of marketing.


Brands are unique and differentiated sets of associations that create relationships with
intended targets. Why are they important to customers and prospects?

-They create convenient “shortcuts” to decision making.
-They create expectations about the product and service experience.
-They create expectations about quality about quality and value.
-They help manage uncertainty by ensuring the predictability of outcomes.
-They help users express themselves.
-They are vehicles through which users align themselves with ideas, principles, values and

benefits that are important to them.

A Brand is not advertising, a logo or a positioning line (“Just Do It”, for example). It is
more than just a product name. A Brand is a covenant with the customer. This covenant must
convey a series of expectations and a predictability which, when consistently met, sets up
the Character and Integrity of the Brand. A Brand consists of three parts:

1. Physical Attributes.
2. Style.
3. Character.

Social Media More Difficult in B2B Than B2C - Discussion

Social Media Marketing Difficult In B2B website Compare To B2C Website :

The interesting thing is that in the B2B space, we have "talents" or highly experienced, skillful and talented professionals who are individuals who own their human capital.

So these talented folks could work in networks that exist BETWEEN corporations. In fact, this is what the Linux developers are doing, and there are over 10,000 of them (if I remember correctly).

Am not sure if such networks can be called "social media" or should be more accurately called "socio-productive media" since they DO create wealth (although only a few companies are positioned and structured to benefit from this wealth, such as Redhat).

There's also a distinction between B2C vs B2B in that consumers create objects for consumption while businesses usually create "capital goods" which are then USED to produce (consumer) value.

This doesn't mean "digital consumer goods" are less valuable. Just look at teen millionaire Ashley Qualls' Whateverlife.com!

As to whether the basis for Social Media is as effective or more difficult to manage in the B2B space, it depends on how the company leading the effort can convince participating contributors of what they stand to gain if they participate.



B2c and B2B Marketing

Google Analytics . What is a length of visit and depth of visit?

Defination :

*Length of Visit: amount of time spend on a site during a visit.
*Depth of Visit: amount of pages viewed on a site during a visit.

You can easily track both of these metrics for your site (and various visitor segments) with a web analytics package such as Google Analytics (which is free). Install and configuration for basic use is very straightforward.

Length and depth of visit are two useful metrics to track but aren't generally goals in themselves. I would rather someone paid a short visit to my site and filled out a contact form than have them interact with it for an hour and leave without me ever knowing who they were.

You need to carefully define the purpose of your site and figure out what a successful visitor interaction (goal) is. This could be:
A sale.
A capture of contact info.
A white paper download.
A signup or account creation.

Analytics packages allow you to define and demarcate these critical goals and the funnels or paths that lead to them through your site. This allows you to fine-tune the process from first contact to the generation of new or repeat business.