3 Analytics Tips for Agencies
Top 3 Mobile tips
With the explosion in mobile, there was no doubt that it needed to be
one of the main topics of the conversation. Eric Feinberg, from
Foresee, stated the obvious mobile tip, “Get in or Die!” and delivered
these great, forward thinking tips on mobile.
1) Be visual and branded! – Be visual with mobile user experience and maintain your branding. Don’t bore and don’t be afraid to challenge convention. Then again, don’t forget to ensure you at least provide a basic mobile optimized experience. Don’t blow it like Tylenol and Trident Gum.
Consider the scenario where a tired mother is at the store shelf around 11pm and needs simple to access information in order to select the proper medicine for her for sick, crying child. When you understand that this mobile intent exists, you can create a more useful experience for users searching on the go at the store shelf.
If you deliver, you will make a positive impression on your audience that they won’t soon forget!
3) Provide a custom experience for each device – Great advice, but I disagree that one should create physically separate sites on different domains. This is resource intensive, cost intensive and dilutes SEO authority.
This can be done better with Responsive Web Design which drastically reduces costs, simplifies maintenance and improves SEO authority by consolidating all authority on one domain.
1) Be visual and branded! – Be visual with mobile user experience and maintain your branding. Don’t bore and don’t be afraid to challenge convention. Then again, don’t forget to ensure you at least provide a basic mobile optimized experience. Don’t blow it like Tylenol and Trident Gum.
Mobile Don’t! Tylenol’s Mobile Experience Disaster. It requires Flash.
Mobile Don’t! Trident Gum’s Mobile Experience Fails Big Time. It requires Flash.
Mobile Do! Expedia delivers Great Mobile Experience. Simple and great iconography.
Mobile Do! Clearly, Kayak put a lot of thought into delivering an optimum mobile experience.
2) Align with and understand mobile intent
– Believe it or not, even the most trivial products are searched online
and users want information relevant to their mobile intent.
Consider the scenario where a tired mother is at the store shelf around 11pm and needs simple to access information in order to select the proper medicine for her for sick, crying child. When you understand that this mobile intent exists, you can create a more useful experience for users searching on the go at the store shelf.
If you deliver, you will make a positive impression on your audience that they won’t soon forget!
3) Provide a custom experience for each device – Great advice, but I disagree that one should create physically separate sites on different domains. This is resource intensive, cost intensive and dilutes SEO authority.
This can be done better with Responsive Web Design which drastically reduces costs, simplifies maintenance and improves SEO authority by consolidating all authority on one domain.
1 comment:
That is so nice of you to share these really helpful tips. It is necessary for the SEO and the businesses to know these tips as they will help their business to grow online.
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