Friday, June 24, 2011

Google Analytics Custom Reporting | Webanalytics Consultant India





















The basics
Navigating to the 'Create new custom report' page and naming your reports

  1. Log in to your Google Analytics account
  2. Select the account you want to create a custom report in
  3. Click 'View reports' from any of your profiles. Please note that it doesn't matter which profile you select from. You can access your custom reports from any profile within your account.
  4. Select 'Custom Reporting' from the left-hand navigation bar.
  5. On the Custom Reporting Overview page, click 'Create new custom report.'
  6. Name the report. We suggest you make a simple yet easily identifiable title for your custom report so that you can pick it out from a list quickly.

Dimensions

Dimensions are the categories that the data in your reports fall under. You are limited to selecting five dimensions - one for your top-level table segment, and up to four dimensions to drill down to.
  1. Log in to your Google Analytics account.
  2. Select the account you want to create a custom report in.
  3. Click 'View reports'.
  4. Select 'Custom Reporting' from the left-hand navigation bar.
  5. On the Custom Reporting Overview page, click 'Create new custom report.'
  6. Name the report. We suggest you make a simple yet easily identifiable title for your custom report so that you can pick it out from a list quickly.

Metrics

Before you build a custom report, first view this chart to see which combinations of dimensions and metrics are allowed.

  1. Select from a category of metrics: Site Usage, Content, Goals, E-Commerce, and Advertising.
  2. Drag and drop each metric into the blue dotted fields labeled 'metric.' To undo this selection, simply click 'X' on the metrics key.
  3. You have the option of creating a new tab once you're done organizing your dimensions and metrics. For example, if you wanted to separate the data in the report by cities, you could create new tabs and label them Paris, Tokyo, and so on. The dimensions you picked for your first tab will stick to the same structure across all the tabs. Although you're only allowed to create five tabs per report, you can add different metrics for each tab - which means you can have continual columns of different metrics for one report.
  4. Once you've finished, click Create report.

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