Tuesday, September 17, 2013

Google Algorithm Update Status | Syed Alaudeen | Digital Marketing Consultant

In 2005 Google published its “Web Authoring Statistics” report, which provided a unique insight into how a large search engine views the Web at the very basic HTML level.

In August 2009 Matt Cutts invited Webmasters to help test a new indexing technology that Google had dubbed Caffeine. The SEO community immediately fell to rampant speculation about how Caffeine would affect rankings (in fact, the only effect was unintentional).

By February 2010 even I had fallen prey to Caffeine Speculationitis. On February 25, 2010 Matt McGee confirmed that Google had not yet implemented the Caffeine technology on more than 1 data center (at this time, in April 2013, there are only 13 Google Data Centers around the world).

On June 8, 2010 Google announced the completion of rolling out its Caffeine indexing technology. Caffeine gave Google the ability to index more of the Web at a faster rate than ever before. This larger, faster indexing technology invariably changed search results because all the newly discovered content was changing the search engine’s frame of reference for millions of queries.

On November 11, 2010 Matt Cutts said that Google might use as many as 50 variations for some of its 200+ ranking signals, a point that Danny Sullivan used to extrapolate a potential 10,000 “signals” Google might use in its algorithm.

On February 24, 2011 Google announced the release of its first Panda algorithm iteration into the index.

On March 2, 2011 Google asked Webmasters to share URLs of sites they believed should not have been downgraded by Panda. The discussion went on for many months and the thread is more than 1000 posts long. Google engineers occasionally confirmed throughout 2011 that they were still watching the discussion and collecting more information.The next day Wired published an interview with Amit Singhal and Matt Cutts (see below).

On May 6, 2011 Amit Singhal published 23 questions that drew much criticism from frustrated Web marketers. The angry mobs did not understand the context in which the questions should be used.

On June 21, 2011 Danny Sullivan suggested that Panda may be a ranking factor more than just a filter (a view that I and others had also come to hold by that time, but Danny was the first to suggest this publicly).

In mid-March 2013 Google announced that the Panda algorithm had been “incorporated into our indexing process”, meaning it was now essentially running on autopilot. Between February 24, 2011 and March 15, 2013 there were more than 20 confirmed and suspected “iterations” of the Panda algorithm that changed the search results for millions of queries.


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Google keeps on updating its algorithm from time to time to keep the spammers and frauds out of business. This is a good step by Google.

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