Friday, July 31, 2009

Microsoft, Yahoo! Change Search Landscape

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users andadvertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies' complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft's competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world's favorite online destinations and Web products.

"This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development," said Yahoo! CEO Carol Bartz. "Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences."

Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!'s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.

Microsoft CEO Steve Ballmer said the agreement will provide Microsoft's search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company," said Ballmer. "Success in search requires both innovation and scale. With our new Bing search platform, we've created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there's so much more that search could be. This agreement gives us the scale and resources to create the future of search."

"This deal fits the long-term strategic direction of Yahoo! to remain the world's leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal," said Roy Bostock, chairman, Yahoo! Inc. "This is a significant opportunity for us. Microsoft is an industry innovator in search, and it is a great opportunity for us to focus our investments in other areas critical to our future."


refrence From this site

http://www.choicevalueinnovation.com/thedeal/pressroom/Default.aspx

6 comments:

andy said...

Business organizations have to realize the fact that many people just click away to some other website, because the website they are looking at is not professional looking or is not interesting enough. Only a well designed website can serve the purpose of its existence.
Once the website is designed up to the mark, then comes the role of SEO because a well designed website won’t serve it’s purpose until and unless it has a good search ranking. Globally India is the most sort after for such solutions. There are many companies in India that provide solutions for web designing ecommerce and website seo development and in their race of being the best Virtual Studio is leading the way.

adrin said...

Hey this looks like a nice post. I found it really interesting one.

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PPC Expert said...

They have also adopted the pay per click advertising system .. its a good news..
Thanks for your valuable posting.

Suncoast said...

Hey it is a good news that the Microsoft and Yahoo! were lunching their new Search engine called "Bing"...

Now we can search everything in it apart from Market leader Google.However we can't ignore the importance of Google search query in the field of web marketing.....

Thanks ..

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Resume Search said...

Well i am not impressed with this new Bing! Bang! Bung! Its like we are searching in no where! Sorry guys