Thursday, April 26, 2012

Mobile Site Search Optimization | Syed Alaudeen | SEO Consultant Chennai

Tips :

  • When build­ing a mobile site, don’t be swayed to include fancy graph­ics or ele­ments that take a long time to load – speed is vital.  Even a one sec­ond delay in mobile page load time equals a7% loss in con­ver­sion .

  • Know what devices YOUR cus­tomers are using — use your own data to “sniff” these out and serve up opti­mized con­tent for their par­tic­u­lar device.
  • If your mobile site has more than three clicks to get to con­ver­sion, you are still doing it wrong.  (sorry)   What steps could you take out?  How can you help your cus­tomers reach their goals faster?
  • In addi­tion, if your pur­chase takes more than three sec­onds, con­ver­sions will fall off the cliff.  Mobile cus­tomers are out and about and even more eas­ily dis­tracted. You need to hook them right away.
  • Use tech­niques like:  auto sug­gest – this means to “sug­gest” search results before the cus­tomer com­pletes the search query.  For exam­ple, when a user starts to type in “bank acc”…show a drop down for bank accounts.  Auto cor­rect is also a best prac­tice where the site search will intel­li­gently “cor­rect” incor­rect spelling and help the user out.

1 comment: said...

The mobile site is essential in today's world of digital marketing. You have shared very important points about the mobile website design which every businessman should keep in mind while developing a website.