Mobile Site Search Optimization | Syed Alaudeen | SEO Consultant Chennai

Tips :

• When build­ing a mobile site, don’t be swayed to include fancy graph­ics or ele­ments that take a long time to load – speed is vital.  Even a one sec­ond delay in mobile page load time equals a7% loss in con­ver­sion .

• Know what devices YOUR cus­tomers are using — use your own data to “sniff” these out and serve up opti­mized con­tent for their par­tic­u­lar device.
• If your mobile site has more than three clicks to get to con­ver­sion, you are still doing it wrong.  (sorry)   What steps could you take out?  How can you help your cus­tomers reach their goals faster?
• In addi­tion, if your pur­chase takes more than three sec­onds, con­ver­sions will fall off the cliff.  Mobile cus­tomers are out and about and even more eas­ily dis­tracted. You need to hook them right away.
• Use tech­niques like:  auto sug­gest – this means to “sug­gest” search results before the cus­tomer com­pletes the search query.  For exam­ple, when a user starts to type in “bank acc”…show a drop down for bank accounts.  Auto cor­rect is also a best prac­tice where the site search will intel­li­gently “cor­rect” incor­rect spelling and help the user out.